1. Stores & Formats

Crate and Barrel debuts virtual store

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Dive Brief

The immersive experience, based on its new NYC flagship store, lets users take an interactive tour of eight rooms and request free services from design experts.

Published Nov. 21, 2023

A brand image of Crate and Barrel's virtual store replica of its NYC flagship.

A 3D rendered shopping room from the Crate and Barrel virtual store powered by Obsess. The company is offering free design consulting services in person and through the experiential immersive store.

Courtesy of Crate and Barrel, Obsess

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