1. Shopper & Customer

Consumers state high intent to buy more online in 2024: survey

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Dive Brief

While Amazon is the preferred e-commerce retailer overall, Walmart is the top pick for online grocery shopping, a Bank of America survey found.

Published Dec. 5, 2023

By
Tatiana Walk-Morris

br-lazy"
A customer shopping online. Bank of America’s survey found that 29% of respondents cited low prices as the most important feature of online shopping.

PeopleImages via Getty Images

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