Dive Brief

The program has ballooned to 38 million members in one year. The retailer also opened 30 new off-mall stores in Q2 as it looks for growth.

The exterior of a store with a banner that reads "Bath & Body Works."

A Bath & Body Works storefront. The company’s men’s business saw a double-digit sales increase in the quarter and is one of its fastest growing product lines.

Courtesy of Bath & Body Works