1. Corporate Strategy

Youthforia appoints first VP of marketing

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Dive Brief

Expanding the makeup brand’s executive team, Tina Shim takes on the role alongside its new vice president of sales, KC Giddings.

Published Dec. 12, 2023

Model showing Youthforia lip makeup product and a display of clear and blue foundation bottles

Youthforia makeup. The brand was launched by Fiona Co Chan in 2020.

Permission granted by Youthforia

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