1. Corporate Strategy

Winning At Digital: Building A Purposeful Digital Marketing Team

Written by Posted on Less than 0 min read

Learn how to communicate the capabilities and competencies needed to deliver compelling digital customer experiences and advance your business strategy.

View Original Article
Member since
Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth. Forrester’s unique insights are grounded in annual surveys of more than 690,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data and analytics, custom consulting, exclusive peer groups, certifications, and events, we are revolutionizing how businesses grow in the age of the customer https://go.forrester.com/blogs/
Do you like Forrester's articles? Follow on social!

More from Forrester

  1. Corporate Strategy

The Top Five Priorities For A New Revenue Enablement Leader

The sales and revenue enablement space has seen a wildly dynamic 2023, with many casualties of layoffs impacting the profession but also plenty of new opportunities opening up. At the same time, enablement leaders have had to adapt to changing priorities while continuing to deliver tangible, quantifiable value to the C-suite. If you’re a newly […]
< 1 min read
0
  1. Shopper & Customer

Three Signs That Consumers’ Impulsive Spending Is Growing

Impulse spending behavior is growing — and companies are finding opportunities both online and offline to entice consumers to add to their basket. Forrester’s February 2023 Consumer Pulse Survey found that roughly one in two of US and UK Gen Z adults report making impulsive decisions when shopping. Offline, brands and retailers for years have […]
< 1 min read
0
  1. Data & Insights

What Are The Hottest Data Management Trends? Find Out At the Data Strategy & Insights 2023

Despite huge progress in data, analytics, and AI platforms and tools, our data challenges keep stacking up! The fundamental business needs of storing, processing, and accessing data are complicated by ongoing cloud migration, growing data variety and volumes, demand for real-time everything, and ever-expanding regulatory and compliance mandates. Data management – which includes data ingestion, […]
< 1 min read
0
  1. Uncategorized

Field Marketing In Crisis? New Forrester Study Reveals The State Of Field Marketing In 2023

Findings of the State of Field Marketing Study, 2023 to be unpacked at upcoming EMEA and APAC B2B Summit events. View Original Article Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to […]
< 1 min read
0
  1. Data & Insights

How Data Pros Can Help Build The Future Of Customer Experience Insights

Join us at Forrester’s Data Strategy & Insights event to learn about how customer experience and data professionals can work more closely to ensure that they collectively provide the analytics and insights their organizations need to improve experiences. View Original Article Data & Insights Strategy Shoppers Predictions and Forecasts Customer Experience Forrester Member since December […]
< 1 min read
0
  1. Trends & External Forces

The Future Of Retail: Building Physical Stores For A Digital World

Transform traditional retail stores into dynamic, customer-centric spaces that enhance experiences and drive business outcomes. View Original Article Editor's Choice Brick and Mortar Trends: Retail Shoppers Predictions and Forecasts Metaverse Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We […]
< 1 min read
0
  1. Corporate Purpose

One Year Since Bud Light’s Marketing Blunder: What Did We Learn?

Yes, hindsight is 20/20. As we reach the anniversary of Bud Light’s marketing blunder, we’ve taken a look back into what really happened to fuel the iconic brand’s crisis. In the year following Bud Light’s cancellation, the company faced material backlash from both the LGBTQ+ and conservative communities for their transgression of core brand values. […]
< 1 min read
0
5
  1. Agencies & Vendors

Think You Know POS? You Might Be Surprised.

Our newly published report, The Point-Of-Service Landscape, Q3 2023, lists the 18 most notable vendors in the space and details the 10 most important use cases that they’re focusing on for clients today. Read this blog for an early look at our findings. View Original Article Vendors Predictions and Forecasts Forrester Member since December 5, […]
< 1 min read
0
  1. Technology & Innovation

Five Ways That Generative AI Brings Superpowers To Portfolio Marketers

Portfolio marketers have a broad role, from keeping up to date on market intelligence and developing go-to-market strategies and messages to launching offerings and training sellers. Generative AI (genAI) can help portfolio marketers with all of these activities, helping them get smart fast, automating time-consuming tasks, and increasing their productivity and creativity — ultimately increasing […]
< 1 min read
0
  1. Technology & Innovation

Biden’s Executive Order On AI Is Broad In Scope And Laser-Focused On Spurring Innovation Without Undue Risk

With much anticipation, and two days before the UK’s AI Safety Summit, the White House published the Fact Sheet and full Executive Order (EO) on the Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence, signaling the government’s commitment to AI. The EO sets the tone for the administration’s agenda to bolster the nation’s […]
< 1 min read
0
  1. Holiday & Events

Five Holiday Shopping Trends That Will Surprise You

It’s that time of year. The leaves turn color. So do the cups at Starbucks. And retailers lick their lips in anticipation. The media is already agog with all kinds of predictions about the holiday — some surprising, some banal, and some downright wrong. I’ve done the clicking and the reading and wheat-from-the-chaff-separating so you […]
< 1 min read
0
  1. Shopper & Customer

Consumer Spending Trends — 2023 Edition

Has The Economy Got You Down? It’s 1840. Inflation is rampant, and beleaguered consumers are reeling from high prices. It’s also presidential election season, and economic woes are weighing down the campaign of incumbent President Martin Van Buren, who eventually loses to William Henry Harrison (who, for all you trivia fans, had the shortest presidential […]
< 1 min read
0
  1. Trends & External Forces

CMOs Share A Toast To 2024

Last month, I participated in Tinuiti’s Bold Predictions & Bold Wines, a fun way to learn about wines before holidays with the family while also discussing opportunities for CMOs in 2024. I learned some really great tips, which are too good not to share. When it comes to measurement, listen, learn, and lean in. We […]
< 1 min read
0
  1. Owned Brands (Private Label)

50/50: Private Label Is Coming For You

Welcome back to Forrester’s blog series “50/50,” where we showcase two sides of a B2C marketing issue. This month, we explore how consumers feel about buying “branded” and “private-label” products: “Branded” products are produced, marketed, and sold under a recognized brand name owned by a specific company. An example is Colgate’s “Total Whitening Toothpaste.” “Private-label” […]
< 1 min read
0
  1. Data & Insights

GenAI Will Shatter And Reconstruct Every Company And Industry

How will generative AI reconstruct companies, industries, countries, and roles? Our analysts try to answer one of the biggest questions in business today. View Original Article Technology & Innovation Editor's Choice AI Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the […]
< 1 min read
0
  1. Technology & Innovation

Adobe’s GenAI Acceleration Bodes Well For Your Company’s Creativity

With generative AI expanding the ways that companies can create better customer experiences, Adobe last week reinforced its leadership position in genAI for business at its annual event for its core “creator” customer base, Adobe MAX. If you’ve already heard what Adobe rolled out, skip ahead — but in case you haven’t, here’s a recap […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Prime Day 2023: How Retailers And Brands Stacked Up Against Amazon

Retailers and brands were looking to compete with Amazon’s two-day sale this year. Tune in to our key takeaways and analysis for Prime Day. View Original Article Amazon Holiday & Events Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. […]
< 1 min read
0
  1. Data & Insights

Humane’s Ai Pin Will Inspire The Very Device It Seeks To Replace

Can a lapel pin replace the smartphone? If Humane (a startup by former Apple execs) has its way, its much-buzzed-about “Ai Pin” will make screens (and more) a thing of the past. But to get people’s heads back up and out of their devices means changing the paradigm of how we learned to interact with […]
< 1 min read
0
  1. Technology & Innovation

The GenAI Imperative

Generative AI isn’t crypto, or blockchain, or the metaverse. Unlike other new technologies for which we typically advise a cautious approach, we believe you must act on genAI now. In Forrester’s 40 years, we’ve rarely recommended that clients move immediately to build a new technology. We typically counsel cautious experimentation until the tech matures and […]
6 min read
0
Next