1. Data & Insights

GenAI Will Shatter And Reconstruct Every Company And Industry

Written by Posted on Less than 0 min read

How will generative AI reconstruct companies, industries, countries, and roles? Our analysts try to answer one of the biggest questions in business today.

View Original Article
Member since
Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth. Forrester’s unique insights are grounded in annual surveys of more than 690,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data and analytics, custom consulting, exclusive peer groups, certifications, and events, we are revolutionizing how businesses grow in the age of the customer https://go.forrester.com/blogs/
Do you like Forrester's articles? Follow on social!

More from Forrester

  1. Trends & External Forces

The Future Of Retail: Building Physical Stores For A Digital World

Transform traditional retail stores into dynamic, customer-centric spaces that enhance experiences and drive business outcomes. View Original Article Editor's Choice Brick and Mortar Trends: Retail Shoppers Predictions and Forecasts Metaverse Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We […]
< 1 min read
0
  1. Technology & Innovation

We’re Launching Research On AI Alignment And Trust

I’m excited to share new research I’ve begun with my colleague Brandon Purcell, called Align by Design. We’re tackling what I believe to be the biggest technology challenge we face this decade – AI alignment. Come help us with this research. Today, enterprises are conflicted about AI – executives are giddy, compliance and risk personnel […]
< 1 min read
0
  1. Trends & External Forces

Predictions 2024: Global Turmoil And Technologies, Both New And Mundane, Will Make Their Mark On Wealth Management

The wealth management industry will once again see the rise of new and old forces that will confuse, help, and hinder investors. Savvy, forward-thinking managers will detect clear signals amid the noise. View Original Article Predictions and Forecasts Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential […]
< 1 min read
0
  1. Corporate Strategy

The Top Five Priorities For A New Revenue Enablement Leader

The sales and revenue enablement space has seen a wildly dynamic 2023, with many casualties of layoffs impacting the profession but also plenty of new opportunities opening up. At the same time, enablement leaders have had to adapt to changing priorities while continuing to deliver tangible, quantifiable value to the C-suite. If you’re a newly […]
< 1 min read
0
  1. Data & Insights

A Guide For Understanding The Marketing Analytics Landscape

Harnessing the power of marketing analytics isn’t just about crunching numbers — it’s about unlocking a tidal wave of insights that drive business and marketing understanding and success. Performance data contains pearls of strategic insight, tactical campaign opportunities, and audience behaviors that can be used to optimize campaigns and tailor marketing and media plans to […]
< 1 min read
0
  1. Technology & Innovation

Self-Aware AI Is Here – Just Not How You Imagine

Humans are adaptable. We adapt to new technology very quickly. Maybe increasingly quickly if I think about my own career from implementing ERP on Windows 95 to embracing the internet in a late nineties dot-com to evangelizing mobile in the noughties, all they way to today when we get to generative AI. A year ago […]
< 1 min read
0
  1. Retail Operations

Generative AI Promises Conversational CX For Customers And CX Pros

The Potential Of Generative AI For Customer Journey Mapping, Analytics, And Orchestration Generative AI’s transformative impact on journey mapping, journey analytics, and journey orchestration has only just begun. It promises to connect humans to complex journey data in more natural ways and generate hyperpersonalized recommendations for people and systems working with customers. It has the […]
< 1 min read
0
  1. Technology & Innovation

Announcing The Forrester Wave™: iPaaS, Q3 2023

The Forrester Wave™: Integration Platform As A Service (iPaaS), Q3 2023 is live! iPaaS continues to be a key part of application architecture. It’s used for both modern, cloud-native systems and rejuvenating investments in legacy systems. It is also growing in relevance for business automation. These valuable use cases have resulted in strong growth for […]
< 1 min read
0
  1. Corporate Strategy

The Rise Of Experience-Fueled Growth

Providing exceptional experiences is a winning growth strategy. Learn what’s needed from marketing, sales, and product teams to implement it. View Original Article Strategy Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders […]
< 1 min read
0
  1. Data & Insights

The Latest And Greatest Marketing Measurement Service Providers

The marketing analytics category — which spans software services that help measure marketing and media efficacy — has grown significantly in the past three years. According to Forrester’s data, adoption of unified measurement methods has increased by 13% since 2021; marketing mix modeling is one of the top five technologies a marketer plans to use […]
< 1 min read
0
  1. International

2023 Canada Net Promoter Score℠ (NPS) Rankings: Industries Lose Gains Made In 2022

Forrester just published The Canada Net Promoter Rankings, 2023 report, which includes the Net Promoter Score℠ (NPS) and industry rank for 100 brands across nine industries. We asked over 39,000 Canadian consumers in our annual Customer Experience Benchmark Survey about their likelihood to recommend brands that they interacted with in the past 12 months, using the standard NPS […]
< 1 min read
0
  1. Shopper & Customer

Unlock Loyalty Throughout The Customer Lifecycle

Loyalty marketers, the scope of your job just expanded. And before you panic, it’s a good thing. Loyalty marketers have conventionally focused their efforts on customers post-purchase: increasing customer retention, enrichment, and advocacy. But brands and customers alike have faced unprecedented challenges over the last few years, including a pandemic, supply chain issues, and social […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

How 50 Retailers And Brands Competed With Amazon’s October 2023 Prime Event

We reviewed 50 brand and retailer websites during Amazon’s October Prime Big Deal Days — here are our findings. View Original Article Editor's Choice Amazon Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with business and technology […]
< 1 min read
0
  1. Trends & External Forces

Predictions 2024: The Winners Will Be Those Who Weave Value Around Payments

The payments players who will make a difference in the coming year will be those who realize that it’s not what you do but how you do it. View Original Article Predictions and Forecasts Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms […]
< 1 min read
0
  1. Owned Brands (Private Label)

50/50: Private Label Is Coming For You

Welcome back to Forrester’s blog series “50/50,” where we showcase two sides of a B2C marketing issue. This month, we explore how consumers feel about buying “branded” and “private-label” products: “Branded” products are produced, marketed, and sold under a recognized brand name owned by a specific company. An example is Colgate’s “Total Whitening Toothpaste.” “Private-label” […]
< 1 min read
0
  1. Data & Insights

From Taylor Swift To “Civil War” — Brand AI Models Clean Up AI Creative Pollution

Recently released posters promoting the feature film Civil War stirred controversy. But not the kind of controversy that its studio parent A24 was looking for. The AI-generated visuals used in the posters caused immediate backlash among commercial artists and consumers over their inaccuracy and lack of production quality. One depicts a military gun boat on […]
< 1 min read
0
  1. Technology & Innovation

Five Ways That Generative AI Brings Superpowers To Portfolio Marketers

Portfolio marketers have a broad role, from keeping up to date on market intelligence and developing go-to-market strategies and messages to launching offerings and training sellers. Generative AI (genAI) can help portfolio marketers with all of these activities, helping them get smart fast, automating time-consuming tasks, and increasing their productivity and creativity — ultimately increasing […]
< 1 min read
0
  1. Technology & Innovation

Forrester’s Impressions: VMware Explore 2023

In recent years, VMware has faced major headwinds: It migrated its clients from on-premises to public cloud, changed to a cloud-native application development paradigm, shifted to subscription licensing, had frequent cycles of M&A activities, and experienced unfavorable macroeconomic environments. Despite these, VMware registered modest revenue growth. Even though it grew, it knows it is vulnerable. […]
< 1 min read
0
Next