1. Media & Marketing

Whole Foods Is Attracting Extreme Couponers Who Are Sharing Tips on TikTok for Saving Money at the Supermarket Once Known as ‘Whole Paycheck’

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Extreme couponers are turning their attention to Whole Foods, sharing money-saving tips on TikTok. TikTok users are combining savings from their Amazon Prime accounts with coupons from third-party apps like Ibotta to significantly reduce their grocery bills at Whole Foods. The supermarket, known for its high-end products, has been working to shed its “whole paycheck”…

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