1. Technology & Innovation

Rockstar drops ‘Euphoria’ star Angus Cloud into PUBG Mobile

Written by Posted on Less than 0 min read

The PepsiCo energy drink’s latest tie-up points to the multifaceted ways brands can engage with young consumers around pop culture and gaming.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Department: Food

In Huge’s reinvention, a seasoned agency critic sees promise — and fresh challenges

In his new book, Michael Farmer tracks the IPG shop’s unconventional turnaround plan, but the agency continues to be tested by layoffs and restructurings.  View Original Article Dept. Fresh MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Over 7K Reddit communities go dark in protest over API pricing increase

The protest action highlights a key flaw in the platform’s volunteer-led moderation approach as the affected subreddits have a combined subscriber count of 2.7 billion. View Original Article Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Doritos launches #NameThatTriangle social media contest

Consumers can submit a photo of their triangle-inspired haircut on Instagram or Twitter for the chance to win tickets to the Super Bowl LVII. View Original Article Holiday & Events PepsiCo Meta (Facebook) Twitter ESG and CSR Marketing: Social Media Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth […]
< 1 min read
0
  1. Trends & External Forces

Why CeraVe is using its Super Bowl playbook for a fake rom-com trailer

The L’Oréal skincare brand is playing off genre tropes and double entendres in its influencer-backed “The One Under the Sun” campaign. View Original Article Marketing: Social Media Legal & Criminal Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Uncategorized

The actionable guide for aligning sales and marketing

How LexisNexis increased opportunity creation by 18% using account-based advertising. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising […]
< 1 min read
0
  1. Holiday & Events

Gap hands mic to kids for back-to-school tie-up with ‘Recess Therapy’

Quick-witted students share their first-day-of-school wisdom in a video made in collaboration with the channel behind the now-iconic “corn kid.” View Original Article Dept. Fresh Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

Chiquita banana embraces color, positivity with Romero Britto collaboration

The artistic campaign brings bold, eye-catching colors to the brand’s marketing and builds awareness with a robust OOH campaign. View Original Article Marketing: OOH MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Uncategorized

ANA: In-house agency trend continues to gain steam

Creative services for digital and traditional media are the areas most frequently taken in-house among the 82% of marketers with internal shops. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Uncategorized

Diverse representation in video ads receded in 2022, analysis finds

A study of one million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Media & Marketing

The growing role of digital-out-of-home in a dynamic ad landscape

Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention. View Original Article Marketing: OOH Marketing: Social Media Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

On-site search data comes to CTV planning via Captify, Magnite deal

Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests and moments. View Original Article Data & Insights Strategy Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. CPG: Food & Bev

Frito-Lay makes largest-ever investment in women’s sports for World Cup

As women’s sports continue to gain viewers, the snacks marketers’ activations will span popular brands and include its Cracker Jill campaign. View Original Article Results & Investment PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. CPG: Food & Bev

Pepsi teams with Shaq, Reebok for sneakers that carry mini cans

Consumers can score the Pepsi ‘Sneak’er — Reebok Pump Shaq Attaqs made to hold a Pepsi Mini Can — via a social media sweepstakes. View Original Article Consumers Dept. Apparel Dept. Fuel ESG and CSR Marketing: Social Media PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Media & Marketing

Bacardí mixes up scares in new Halloween campaign

New spots nod to classic horror films such as “Poltergeist” and “The Shining” as part of a campaign that includes Spotify and Snapchat elements. View Original Article Marketing: Broadcast Marketing: Social Media Holiday & Events Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Media & Marketing

Rockstar presses play with immersive Spotify concert series

The PepsiCo brand’s in-app experience will include performances from musicians like Stormzy alongside five digital worlds that can be explored. View Original Article Streaming PepsiCo Editor's Choice Marketing: Broadcast MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Technology & Innovation

Why Meta’s costly AI vision looks more compelling than the metaverse

Advertising fundamentals were strong in Q1, with revenue up 27%, but much of Meta’s focus is centered on future-facing bets that will take time to realize. View Original Article AI Technology & Innovation Predictions and Forecasts Metaverse Meta (Facebook) Trends: Tech MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth […]
< 1 min read
0
  1. CPG: Adult Beverage

AB InBev showcases strong Q1 results, resilience in face of recent controversy

A 13.2% revenue increase beat expectations for the first quarter, which ended before the controversy over Bud Light’s partnership with Dylan Mulvaney. View Original Article Partnerships CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Uncategorized

Hotels.com enlists Edgar Wright’s cinematic flair to promote new app perk

Splashy creative helmed by the “Hot Fuzz” director shows off a side-by-side comparison feature that the brand claims is an industry-first.  View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Department: Consumer Durables

Adidas launches digital products on Roblox

The sportswear brand has opened virtual pop-up stores that carry licensed digital clothing and bespoke outfits for the platform.  View Original Article Brick and Mortar Dept. Apparel Pop Ups Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Operations & Supply Chain

Four reasons why your business needs a PIM

A product information management (PIM) solution is a must-have for CPG and manufacturing companies. View Original Article Operations & Supply Chain MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
Next