1. Trends & External Forces

Research indicates decline in demand for vegan chocolate

 In the run-up to Easter, new research has revealed that online demand for vegan chocolate has plummeted by almost a quarter (23%) year-on-year, posing the question on whether the plant-based confectionery has had its day. The research, compiled by food label consultants Ashbury, analysed Google data for over 1,000 vegan-related terms in 2021-22 and 2022-23 …

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