1. Department: Beverage

Rubicon adds Sparkling Rose flavour

Rubicon, from Barr Soft Drinks, is launching of Rubicon Sparkling Rose Lemonade. Launching exclusively in the convenience channel, Rubicon Sparkling Rose Lemonade will be available in 330ml and 500ml PMPs. Rubicon, which has seen +89% growth in the last two years and added £20m brand value post-covid, attributes its success to offering convenience retailers and …

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