1. Uncategorized

Honeycomb cereal, Terry Crews beseech kids to ‘bee amazing’ via AR

Written by Posted on Less than 0 min read

The tie-up includes an immersive obstacle course game and a slew of motivational messages starring Crews, both available via QR code.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

Meta rolls out AI-driven brand safety and verification tools

Meta is looking to address advertiser concerns with new tools for Facebook and Instagram that help classify content and context.   View Original Article Dept. Nonfood Marketing: Social Media Meta (Facebook) Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Corporate Strategy

How corporate communicators can stay ahead in the age of AI

AI has the power to paint the picture and tell the story, tasking communicators to level up their strategy, according to Robert Gibbs and Jeff Nussbaum. View Original Article AI Strategy Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. CPG: Beverage

How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family

Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a social content series about their careers and the brand’s heritage. View Original Article Coca Cola ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Department: Adult Beverage

Bud Light locks up with UFC for multiyear deal

The AB InBev brand reclaims the beer sponsorship from Modelo, which previously dethroned Bud Light as the top beer in the U.S. View Original Article CPG: Adult Beverage Dept. Adult Bev Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Crayola extends content strategy to Pinterest, TikTok following strong YouTube results

A rapid expansion of the brand’s YouTube presence in partnership with TheSoul Publishing drove strong gains in subscribers, views and watch hours. View Original Article Strategy Marketing: Social Media Partnerships TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Shopper & Customer

Shake Shack launches New York truffle hunt with QR code billboards

Consumers in Brooklyn, Queens and Manhattan can find billboards promoting the limited-time White Truffle Menu for the chance to win $2,000. View Original Article Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Why Olaplex created a faux product to address dupe culture on TikTok

CMO Charlotte Watson detailed how the brand’s fictitious Oladupé product is helping it communicate value and authentically reach the beauty community. View Original Article Dept. HBC Executives Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Technology & Innovation

‘Godzilla x Kong’ storms Roblox for platform’s first immersive movie trailer

Players who stop to watch a 2D teaser will be swept into a virtual game as studios continue to value metaverse marketing tactics. View Original Article Metaverse Trends: Tech Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Instagram Reels outperforms TikTok, Facebook for branded video content, report says

The findings from Emplifi reflect a shift in Instagram Reels performance rates, with longer videos outperforming short-form content. View Original Article Marketing: Social Media TikTok Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Data & Insights

How a pretzel with a devoted following finally got its first ad

For more than a decade, this brand grew organically, thanks to devotees, but Insights and brand growth expertise brought it to the next level. View Original Article Data & Insights MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Department: Adult Beverage

Heineken plays matchmaker for gamers on new platform

Beer Matchmaking, a new digital platform, is part of a broader global campaign designed to break down the stereotype that gaming is antisocial.  View Original Article Dept. Adult Bev Dept. Beverage Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Corporate Strategy

Nike names new CMO as it chases next era of growth

Nicole Hubbard Graham, who previously worked at the company for nearly two decades, will oversee all aspects of marketing starting in the new year. View Original Article Dept. Apparel Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Uncategorized

Daniel Craig cuts loose in Paris for dancy new Belvedere ads

Spots directed by Taika Waititi reveal a more rebellious, fun side of the actor following the end of his run as James Bond.  View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Uncategorized

An industry in motion: the greatest forces shaping marketing in 2022

After another tumultuous year, Marketing Dive has gathered the stories that key into the biggest industry developments, whether related to emerging channels or striking the right tone. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Partnerships & Alt Profit

Campaign Trail: ESPN revives iconic ‘This Is SportsCenter’ spots

Creative talent at new agency partner Arts & Letters worked on the campaign during its Wieden+Kennedy days. View Original Article Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Corporate Strategy

General Motors CMO Deborah Wahl to retire

Along with helping GM navigate the challenges of the coronavirus pandemic, Wahl has helped lead the automaker’s move toward an all-electric future. View Original Article COVID19 Executives Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Shopper & Customer

Home Depot, Vizio create shoppable content for the holidays

“Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a “Shop the Look” page on the retailer’s website. View Original Article Home Depot Consumers Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Sociable: Snapchat rises to 397M users, sees more active advertisers in Q2

Despite overall revenue decreasing 4% year-over-year, an 8% quarter-over-quarter increase suggests Snap’s ad business is recovering. View Original Article Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Trends & External Forces

3 small business marketing trends to create lasting impact next year

Our new digital ecosystem has brought new channels, tools and trends to explore for marketing businesses – but what will ultimately help businesses succeed and create a lasting impact?  View Original Article Dept. Nonfood Trends: Marketing MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Shopper & Customer

White Claw encourages consumers to take time off this summer

A majority of employed Americans have not planned a vacation this summer, a situation the hard seltzer brand seeks to remedy with an Instagram contest. View Original Article Dept. Adult Bev Marketing: Social Media Consumers CPG: Adult Beverage Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
Next