1. Department: Beverage

Celsius signs as official energy drink of MLS as US soccer buzz builds

Written by Posted on Less than 0 min read

A partnership running through the 2026 season will see the beverage marketer sponsor extra time and receive integrations on Apple TV+.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. ESG

What brands must understand about the weight of social media

In an era marked by culture wars, the impact of a single post on a brand’s reputation cannot be underestimated, says Media.Monks’ Amy Luca. View Original Article Marketing: Social Media ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Uncategorized

Wolverine works to put ‘woman-made’ in the dictionary

The 140-year-old brand, which is highlighting women in the skilled trades, launched a Change.org petition and partnered with an HGTV star. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app […]
< 1 min read
0
  1. Technology & Innovation

Doritos devises AI-powered ‘crunch-cancellation’ tech for gamers

Built on an analysis of thousands of crunches, the Doritos Silent tool claims to be able to filter out snacking sounds that can disrupt online play. View Original Article AI Technology & Innovation PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. CPG & FMCG

Dove pushes for legislation to protect kids’ self-esteem from social media

To boost its latest purpose-driven effort, the Unilever brand released a short film about a young person whose mental health was affected by social media. View Original Article ESG and CSR Health & Wellness Marketing: Social Media Unilever MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Shopper & Customer

Espolòn Tequila mixes ‘Scream’-themed cocktails for horror franchise tie-up

Special drinks will be served at participating theaters, while consumers can order their own for home consumption through a Drizly partnership. View Original Article Partnerships Consumers Drizly MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Trends & External Forces

Vans blurs lines of self-expression in new global ad campaign

Arriving amid a turnaround plan, the effort recognizes how consumer priorities changed during the pandemic and introduces a ‘90s-inspired shoe.   View Original Article Consumers COVID19 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Technology & Innovation

Digital growth plateaus amid continued ad spending declines

National ad spending dropped 6% in January, according to Standard Media Index, with tech and entertainment seeing some of the sharpest drops.  View Original Article Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Technology & Innovation

Disney ties mood to messaging with contextual ads amid ad-tech roll-out

The media giant also unveiled a new shoppable ad format and expanded its clean room offering at its annual Disney Tech & Data Showcase. View Original Article Data & Insights Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade

A trio of spots following the Radio City Rockettes as they prepare to perform live show off AI-powered features on Google’s Pixel 8 smartphone. View Original Article AI Google Holiday & Events Marketing: Broadcast Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Department: Beverage

Miller Lite’s QR code jerseys turn 1K Super Bowl viewers into beer ads

Foregoing a big game spot, the brand is tasking 1,000 QR-code wearing fans to embark on beer runs on game day to help dole out money.  View Original Article Dept. Adult Bev Dept. Beverage Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Media & Marketing

AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester

TikTok and in-game ads will also surge, but deepfake political ads could cause headaches, per the researcher’s latest media and advertising predictions. View Original Article Marketing: Social Media Technology & Innovation Government Holiday & Events Predictions and Forecasts Google TikTok Editor's Choice AI MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive […]
< 1 min read
0
  1. Media & Marketing

How Gorton’s Seafood is using TikTok for a product launch

The brand recruited an eight-person team of influencers to create ongoing exclusive content as part of its push toward younger audiences.  View Original Article Dept. Fresh Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Walmart+ enlists celebrity moms to answer TikTok questions for Mother’s Day

Paris Hilton, Whitney Cummings and others will offer advice in the second iteration of the retailer’s “Mother of All Savings Memberships” campaign. View Original Article Walmart Marketing: Loyalty & Subscription Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Technology & Innovation

Whirlpool helps singles clean up their dating profiles

Research from the brand found the ability to do household chores is a top priority for 94% of people seeking a romantic partnership. View Original Article Partnerships Technology & Innovation Dept. Nonfood MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Holiday & Events

Walmart launches back-to-school ‘Supercampus’ experience on Roblox

Designed to follow the platform’s latest age rules, the back-to-school experience allows kids to play games featuring Bic, Crayola and other brands. View Original Article Dept. Nonfood Dept. Toys & Games Holiday & Events Walmart MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

M&Ms celebrates (almost) Super Bowl champions with diamond-encrusted ring

As part of its big game push, the candy brand is giving three NFL Hall of Famers rings fit with factory-made diamonds forged from peanut butter. View Original Article Holiday & Events Amazon MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. CPG: Food

Lean Cuisine lights up freezer aisle with Regina Hall for first campaign in 4 years

Made with VML New York, the effort marks a substantial increase in marketing investment for the Nestlé-owned brand. View Original Article Results & Investment Owned Brands (Private Label) Nestle MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Uncategorized

Major League Pickleball names Margaritaville title sponsor, capping off banner year

Billing itself as a “driving force” for the popular paddle sport, the hospitality marketer will develop fan activations and entertainment for MLP. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Media & Marketing

Ikea gives a peek into college life with TikTok anime series

The campaign features a series of “slice of life” anime clips showing college students finding joy in simple moments with the help of tools from the retailer. View Original Article Marketing: Social Media Dept. Nonfood TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Uncategorized

Sonesta chief brand officer on building name recognition in a crowded market

The hotel company’s marketing team has had to think creatively about how to build awareness for the “80-year-old startup.” View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
Next