1. Data & Insights

Why Tracking Your Marketing Efforts Is Important?

Having a marketing strategy is essential for any business, and in the digital era we live in, the prevalence of analytics for marketing success is equally vital. But, unfortunately, many companies do not exercise proper measuring or collecting data to analyze how their efforts impact the business. There are many reasons this could be so – lack of resources, knowledge, thinking they don’t have time, or just the sheer intimidation of using analytics and metrics.

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