1. Shopper & Customer

Half of Marketers Diversify Digital Channels in Response to Changing Consumer Behaviors

Written by Posted on Less than 0 min read

About half have also tried to unify the digital experience across channels.

The post Half of Marketers Diversify Digital Channels in Response to Changing Consumer Behaviors appeared first on Marketing Charts.

View Original Article
Member since
Marketing Charts is the one-stop source for marketing data, graphics and analyses, serving today's data-driven marketer. The Marketing Charts website is a constantly updated content hub featuring a mix of original charts, editorial analyses, email newsletters, monthly datasets and premium reports. Having covered the gamut of online and offline marketing and media trends since 2007, MarketingCharts is known for its quality, trustworthy coverage, and is a highly respected industry publication.
Do you like marketingcharts.com's articles? Follow on social!
No Comments
Leave a comment Cancel
Comments to: Half of Marketers Diversify Digital Channels in Response to Changing Consumer Behaviors

More from marketingcharts.com

  1. Data & Insights

Marketers Aren’t Yet Confident They Have the Data Necessary to Make Effective Decisions

Only 1 in 3 marketers surveyed are confident the quality of their data allows them to make effective decisions. The post Marketers Aren’t Yet Confident They Have the Data Necessary to Make Effective Decisions appeared first on Marketing Charts. View Original Article Data & Insights Shoppers marketingcharts.com Member since April 9, 2021 Loading + Follow […]
< 1 min read
0
  1. Data & Insights

As Marketing’s Importance Rises, CMOs Plan Budget Expansion

Marketing spending reportedly grew by 10.3% over the prior year, the first time in the survey’s 10-year history that a double-digit growth rate has been achieved. The post As Marketing’s Importance Rises, CMOs Plan Budget Expansion appeared first on Marketing Charts. View Original Article Thick Data marketingcharts.com Member since April 9, 2021 Loading + Follow […]
< 1 min read
0
5
  1. Media & Marketing

Just How Bad Are Social Media Platforms’ Reputations? Really Bad.

TikTok, Meta and Twitter all rank in the bottom 10 of the 100 most visible companies. Brand reputation matters, influencing anything from online purchase decisions to where patients decide to get care. But it remains to be seen how much of an impact it has on social media usage. Case in point: TikTok is soaring in popularity, but is […]
3 min read
0
5
  1. Media & Marketing

Digital Audio Still Mostly Funded by Subscriptions, but Ads’ Role Forecast to Climb

Subscription revenues are expected to peak at 63.9% share of total US digital audio revenues this year. The post Digital Audio Still Mostly Funded by Subscriptions, but Ads’ Role Forecast to Climb appeared first on Marketing Charts. View Original Article Predictions and Forecasts Streaming marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing […]
< 1 min read
0
  1. Uncategorized

US Offline Media Spend in 2021 and the Outlook for 2022

US offline media spending grew by 7.5% year-over-year in 2021. Total US advertising and marketing spend in 2021 grew by 21.6% year-over-year to total $436.3 billion — $77.4 billion more than the annual spend in 2020. Offline media contributed to this increase, growing by 7.6% over 2020 to total $196 billion, per a report from Winterberry Group. […]
< 1 min read
0
5
  1. Shopper & Customer

Few Retail Brands Know How Their Shoppers Are Interacting with Their Sites

Retailers are only able to identify fewer than one-quarter of shoppers viewing products on their site. The post Few Retail Brands Know How Their Shoppers Are Interacting with Their Sites appeared first on Marketing Charts. View Original Article Shoppers marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source […]
< 1 min read
0
  1. Technology & Innovation

Are Smartphone Owners Becoming More Blasé About Their Devices?

Most Americans think smartphones today are all pretty much the same. The post Are Smartphone Owners Becoming More Blasé About Their Devices? appeared first on Marketing Charts. View Original Article Technology & Innovation marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing data, graphics and analyses, […]
< 1 min read
0
  1. Uncategorized

Who’s Making the Decisions About Earned Media Spending?

3 in 4 PR professionals believe that their relationship with marketing will be more important in the next 5 years. The post Who’s Making the Decisions About Earned Media Spending? appeared first on Marketing Charts. View Original Article marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for […]
< 1 min read
0
  1. Trends & External Forces

1 in 10 US Adults Are Interested in Betting on Esports

More than 1 in 10 gamblers in the US have placed a bet on esports in the past year. The post 1 in 10 US Adults Are Interested in Betting on Esports appeared first on Marketing Charts. View Original Article marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop […]
< 1 min read
0
  1. Media & Marketing

Digital Ad Spend Forecast to Double Linear TV This Year

Digital is expected to account for 55.5% of total global ad spend in 2022. Digital is expected to account for 55.5% of total global ad spend this year. This is per a report [download page] from dentsu, which also forecasts that the share of global ad spend attributed to digital will be more than twice that of […]
< 1 min read
0
5
  1. Shopper & Customer

Consumers Say Loyalty Programs Impact Customer Retention

Nine in 10 adults report having earned or redeemed a reward in the past 6 months. The post Consumers Say Loyalty Programs Impact Customer Retention appeared first on Marketing Charts. View Original Article Marketing: Loyalty & Subscription Consumers Shoppers marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source […]
< 1 min read
0
  1. Technology & Innovation

What’s the Most Rewarding Part of Working with MarTech?

Securing the necessary resources is the most challenging and least rewarding part of the job. The post What’s the Most Rewarding Part of Working with MarTech? appeared first on Marketing Charts. View Original Article Technology & Innovation marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing […]
< 1 min read
0
  1. Media & Marketing

Twitter Use Appears to Be on the Rise Among US Youth

Facebook continues to be the most widely used social media brand in the US, according to survey results contained in the latest Infinite Dial report [pdf] from Edison Research, produced in partnership with Wondery and ART19. But while Facebook usage is flat, other platforms are growing in adoption, per the results.
3 min read
0
5
  1. Media & Marketing

Growth in Streaming Video Viewing Slows in Q4 2021

Time spent viewing streaming video only grew by 7% y-o-y during the last quarter of 2021. The post Growth in Streaming Video Viewing Slows in Q4 2021 appeared first on Marketing Charts. View Original Article Marketing: Digital Media Streaming marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source […]
< 1 min read
0
  1. Data & Insights

Email Engagement Rates Take A Hit as Marketers Worry About Privacy Changes

Marketing leaders are most concerned about data privacy changes in Apple’s iOS 15. The post Email Engagement Rates Take A Hit as Marketers Worry About Privacy Changes appeared first on Marketing Charts. View Original Article Data & Insights marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for […]
< 1 min read
0
  1. Media & Marketing

Advertisers Rank Video the Most Valuable Media Type in Accomplishing Their Goals

Agencies and marketers differ on the importance of linear TV vs. digital video. The post Advertisers Rank Video the Most Valuable Media Type in Accomplishing Their Goals appeared first on Marketing Charts. View Original Article Agencies Marketing: Broadcast Streaming marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source […]
< 1 min read
0
Next