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US Offline Media Spend in 2021 and the Outlook for 2022

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WitScore: 5

US offline media spending grew by 7.5% year-over-year in 2021.

Total US advertising and marketing spend in 2021 grew by 21.6% year-over-year to total $436.3 billion — $77.4 billion more than the annual spend in 2020. Offline media contributed to this increase, growing by 7.6% over 2020 to total $196 billion, per a report from Winterberry Group.

Although offline media spend did see growth in 2021, the trend towards shifting investment to online media continues. Spending on online channels has now surpassed that of offline channels. The higher growth in spending on digital channels can also be seen globally, with data from Zenith showing a higher average annual growth rate between 2021 and 2024 for digital media than offline media.

The post US Offline Media Spend in 2021 and the Outlook for 2022 appeared first on Marketing Charts.

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