1. Shopper & Customer

Shoppers: Convenience Matters More for Discovery than Transaction

Written by Posted on Less than 0 min read

The majority share of shoppers say convenience matters most when finding products.

The post Shoppers: Convenience Matters More for Discovery than Transaction appeared first on Marketing Charts.

View Original Article
Member since
Marketing Charts is the one-stop source for marketing data, graphics and analyses, serving today's data-driven marketer. The Marketing Charts website is a constantly updated content hub featuring a mix of original charts, editorial analyses, email newsletters, monthly datasets and premium reports. Having covered the gamut of online and offline marketing and media trends since 2007, MarketingCharts is known for its quality, trustworthy coverage, and is a highly respected industry publication.
Do you like marketingcharts.com's articles? Follow on social!
No Comments
Leave a comment Cancel
Comments to: Shoppers: Convenience Matters More for Discovery than Transaction

More from marketingcharts.com

  1. Shopper & Customer

A Slight Majority of CX Leaders Think Customers’ Preference for Digital Channels Will Persist Post-Pandemic

Improving customer satisfaction is the most-cited high priority for CX leaders. The post A Slight Majority of CX Leaders Think Customers’ Preference for Digital Channels Will Persist Post-Pandemic appeared first on Marketing Charts. View Original Article Customer Experience Shoppers COVID19 marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop […]
< 1 min read
0
  1. Media & Marketing

Social Media Forecast to Overtake TV in Ad Spend This Year

Global ad spend is expected to grow by 9.1% year-over-year. The post Social Media Forecast to Overtake TV in Ad Spend This Year appeared first on Marketing Charts. View Original Article Marketing: Broadcast Marketing: Social Media Predictions and Forecasts Trends: Marketing marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the […]
< 1 min read
0
  1. Media & Marketing

Out-of-Home Advertising Continues Strong Rebound in Q1

Spending was up by 40.5% year-over-year to $1.8 billion. The post Out-of-Home Advertising Continues Strong Rebound in Q1 appeared first on Marketing Charts. View Original Article Editor's Choice Marketing: OOH marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing data, graphics and analyses, serving today's data-driven […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Sponsored Brands Ad Format Grabbing More of Amazon Ad Spending

Sponsored Brands accounted for a little more than one-quarter of Amazon ad spending in Q4 2021 among Merkle clients. The post Sponsored Brands Ad Format Grabbing More of Amazon Ad Spending appeared first on Marketing Charts. View Original Article Amazon marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop […]
< 1 min read
0
  1. Retailer Media

Advertisers Are Using Retail Media Networks for More Than Lower-Funnel Objectives

Advertisers may rate e-commerce advertising highly for lower-funnel goals such as improving consideration and increasing sales, but a new survey from McKinsey indicates that brand-building campaigns are just as important to advertisers as performance marketing when investing in retail media networks (RMN).
2 min read
0
  1. Technology & Innovation

What’s the Most Rewarding Part of Working with MarTech?

Securing the necessary resources is the most challenging and least rewarding part of the job. The post What’s the Most Rewarding Part of Working with MarTech? appeared first on Marketing Charts. View Original Article Technology & Innovation marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing […]
< 1 min read
0
  1. Department: Nonfood

The World’s 10 Most-Purchased FMCG Brands Last Year Were…

The average household buys 55 different FMCG brands a year. Coca-Cola was the “most-chosen” FMCG brand in the world last year, a title it has held several times over the years, according to the latest “Brand Footprint” rankings from Kantar. Coca-Cola was “chosen” roughly 6.63 billion times in the period of analysis, using a measure […]
2 min read
0
  1. Trends & External Forces

Where Do Digital Media Experts Think Misinformation is Most Prevalent?

Digital media experts are concerned about the impact of fake news on company reputation. The post Where Do Digital Media Experts Think Misinformation is Most Prevalent? appeared first on Marketing Charts. View Original Article Legal & Criminal marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

The World’s Most Valuable Brands Record Sustained Growth

Apple retakes the lead as the world’s most valuable brand, with last year’s leader Amazon dropping to third. After a record increase last year, the value of the world’s most valuable brands has recorded another significant jump this year. So reveals the latest annual Top 100 Most Valuable Brands report [download page] from Kantar BrandZ, which finds that […]
3 min read
0
5
  1. Shopper & Customer

Consumers Report About 6 “Must-Have” Entertainment Sources

When people are looking to do something “mindless,” they turn first to social media. The post Consumers Report About 6 “Must-Have” Entertainment Sources appeared first on Marketing Charts. View Original Article Consumers ESG and CSR Marketing: Social Media marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for […]
< 1 min read
0
  1. Shopper & Customer

Consumers Looking for Humorous Messaging from Brands

About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment. The post Consumers Looking for Humorous Messaging from Brands appeared first on Marketing Charts. View Original Article Consumers marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing data, graphics […]
< 1 min read
0
  1. ESG

How Many Social Media Users Engage with Sponsored Posts?

Messaging services are also emerging as channels for brand interaction. The post How Many Social Media Users Engage with Sponsored Posts? appeared first on Marketing Charts. View Original Article ESG and CSR Marketing: Social Media marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing data, graphics […]
< 1 min read
0
  1. Technology & Innovation

Media Planners Expect to Make Greater Use of Market Research

Many media planners are expecting to leverage channel research for the first time this year. The post Media Planners Expect to Make Greater Use of Market Research appeared first on Marketing Charts. View Original Article Technology & Innovation marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for […]
< 1 min read
0
  1. Shopper & Customer

Consumers’ Spending Trends in 2022: Disposable Spending Expected to Dip

Consumers are increasing their focus on the necessities. The post Consumers’ Spending Trends in 2022: Disposable Spending Expected to Dip appeared first on Marketing Charts. View Original Article Consumers Shoppers Predictions and Forecasts marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing data, graphics and analyses, […]
< 1 min read
0
  1. Uncategorized

The Number of Paid Music Subscriptions in the US Grew by >10% Last Year

Physical product revenues made a comeback, with vinyl hitting a mark not seen in 35 years. The post The Number of Paid Music Subscriptions in the US Grew by >10% Last Year appeared first on Marketing Charts. View Original Article marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop […]
< 1 min read
0
  1. Shopper & Customer

Forecast: Fewer Than Half of US Households to Have Traditional Pay-TV Next Year

By 2026, only slightly more than 4 in 10 US households are forecast to have a traditional pay-TV subscription. The post Forecast: Fewer Than Half of US Households to Have Traditional Pay-TV Next Year appeared first on Marketing Charts. View Original Article Marketing: Broadcast Consumers Predictions and Forecasts marketingcharts.com Member since April 9, 2021 Loading […]
< 1 min read
0
  1. Media & Marketing

Advertisers Rank Video the Most Valuable Media Type in Accomplishing Their Goals

Agencies and marketers differ on the importance of linear TV vs. digital video. The post Advertisers Rank Video the Most Valuable Media Type in Accomplishing Their Goals appeared first on Marketing Charts. View Original Article Streaming Agencies Marketing: Broadcast marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Which Product Categories Spend the Most on Amazon Ads?

The Health & Household category was the biggest spender last year, but got the lowest bang for its buck. The post Which Product Categories Spend the Most on Amazon Ads? appeared first on Marketing Charts. View Original Article Dept. Nonfood Amazon Health & Wellness marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing […]
< 1 min read
0
Next