1. Technology & Innovation

What’s the Most Rewarding Part of Working with MarTech?

Written by Posted on Less than 0 min read

Securing the necessary resources is the most challenging and least rewarding part of the job.

The post What’s the Most Rewarding Part of Working with MarTech? appeared first on Marketing Charts.

View Original Article
Member since
Marketing Charts is the one-stop source for marketing data, graphics and analyses, serving today's data-driven marketer. The Marketing Charts website is a constantly updated content hub featuring a mix of original charts, editorial analyses, email newsletters, monthly datasets and premium reports. Having covered the gamut of online and offline marketing and media trends since 2007, MarketingCharts is known for its quality, trustworthy coverage, and is a highly respected industry publication.
Do you like marketingcharts.com's articles? Follow on social!

More from marketingcharts.com

  1. Uncategorized

US Offline Media Spend in 2021 and the Outlook for 2022

US offline media spending grew by 7.5% year-over-year in 2021. Total US advertising and marketing spend in 2021 grew by 21.6% year-over-year to total $436.3 billion — $77.4 billion more than the annual spend in 2020. Offline media contributed to this increase, growing by 7.6% over 2020 to total $196 billion, per a report from Winterberry Group. […]
< 1 min read
0
5
  1. Media & Marketing

TikTok the Top Social Platform for Increased Marketer Investment This Year

More than 8 in 10 marketers plan to increase their investment in TikTok this year. Over the past few years, the adoption of TikTok has skyrocketed among US adults, with weekly usage and the popularity of the video app being particularly high among Gen Z. Data from WARC’s Marketer’s Toolkit 2022 indicates that marketers are getting on board and increasing their investment […]
2 min read
0
  1. Department: Nonfood

In Which Areas Are Marketers Using Their Automation Tools?

1 in 3 are in the market for a new marketing automation tool in the coming year. The post In Which Areas Are Marketers Using Their Automation Tools? appeared first on Marketing Charts. View Original Article Data & Insights Technology & Innovation Shoppers Dept. Nonfood marketingcharts.com Member since April 9, 2021 Loading + Follow Following […]
< 1 min read
0
  1. Data & Insights

How Are Marketers Putting Intent Data to Use?

Only 1 in 4 have intent data implemented and integrated into their overall strategy. The post How Are Marketers Putting Intent Data to Use? appeared first on Marketing Charts. View Original Article Data & Insights Strategy Shoppers marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing […]
< 1 min read
0
  1. Data & Insights

As Marketing’s Importance Rises, CMOs Plan Budget Expansion

Marketing spending reportedly grew by 10.3% over the prior year, the first time in the survey’s 10-year history that a double-digit growth rate has been achieved. The post As Marketing’s Importance Rises, CMOs Plan Budget Expansion appeared first on Marketing Charts. View Original Article Thick Data marketingcharts.com Member since April 9, 2021 Loading + Follow […]
< 1 min read
0
5
  1. Media & Marketing

AVOD Viewership Continues to Rise

Nearly half of TV viewers use an AVOD service. The post AVOD Viewership Continues to Rise appeared first on Marketing Charts. View Original Article Marketing: Broadcast marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing data, graphics and analyses, serving today's data-driven marketer. The Marketing Charts […]
< 1 min read
0
  1. Trends & External Forces

3 Points About Media Reach and Audience Demographics in 2021

Data shows that media usage has risen almost across the board during the pandemic. Almost a full two years into the pandemic, digital media usage continues to grow. But that doesn’t mean that some traditional media types haven’t seen growth as well. This is according to findings from the latest edition of Marketing Charts’ US […]
3 min read
0
  1. Shopper & Customer

Consumers Say Loyalty Programs Impact Customer Retention

Nine in 10 adults report having earned or redeemed a reward in the past 6 months. The post Consumers Say Loyalty Programs Impact Customer Retention appeared first on Marketing Charts. View Original Article Consumers Marketing: Loyalty & Subscription Shoppers marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source […]
< 1 min read
0
  1. Technology & Innovation

Are Smartphone Owners Becoming More Blasé About Their Devices?

Most Americans think smartphones today are all pretty much the same. The post Are Smartphone Owners Becoming More Blasé About Their Devices? appeared first on Marketing Charts. View Original Article Technology & Innovation marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing data, graphics and analyses, […]
< 1 min read
0
  1. Technology & Innovation

About 3 in 10 US Adults Plan to Invest in Cryptocurrency

Sports fans are particularly keen to invest in cryptocurrency. The post About 3 in 10 US Adults Plan to Invest in Cryptocurrency appeared first on Marketing Charts. View Original Article Results & Investment Crypto marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing data, graphics and […]
< 1 min read
0
  1. Media & Marketing

Marketers Set Their Sights on Brand Awareness

Also, customer acquisition is a more important objective this year than customer retention. Brand awareness is the top objective for marketers around the world this year, edging out customer acquisition, which in turn is more important than customer retention, per results from Nielsen’s 5th Global Annual Marketing Report [download page]. As part of the report, Nielsen asked […]
2 min read
0
  1. Shopper & Customer

Shoppers: Convenience Matters More for Discovery than Transaction

The majority share of shoppers say convenience matters most when finding products. The post Shoppers: Convenience Matters More for Discovery than Transaction appeared first on Marketing Charts. View Original Article Shoppers marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing data, graphics and analyses, serving today's […]
< 1 min read
0
  1. Media & Marketing

What’s The Most Over-Used Buzzword in Advertising?

It’s not “cookieless” – although if you guessed that you’d have quite a lot of company. There’s plenty of talk these days about the demise of cookies – from the impact on martech stacks, to data onboarding and budget re-allocations. But this topic is not quite the most overused buzzword in advertising, at least according to a new report [download page] […]
< 1 min read
0
5
  1. Data & Insights

Email Engagement Rates Take A Hit as Marketers Worry About Privacy Changes

Marketing leaders are most concerned about data privacy changes in Apple’s iOS 15. The post Email Engagement Rates Take A Hit as Marketers Worry About Privacy Changes appeared first on Marketing Charts. View Original Article Data & Insights marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for […]
< 1 min read
0
  1. Technology & Innovation

People Expect These Metaverse Applications to Impact Their Lives the Most

Positive feelings about engaging with extended reality are stronger in emerging than higher-income countries. The metaverse may be a fairly new concept, but it’s generating plenty of buzz. People in the US seemed to have a negative reaction to it – at least when explained by Mark Zuckerberg – and research has shown that it tends to be […]
2 min read
0
  1. Media & Marketing

How Do US Adults Think TV Shows Have Changed in the Past 15 Years?

More than half of adults agree that the emergence of streaming has made TV watching less of a communal activity. The post How Do US Adults Think TV Shows Have Changed in the Past 15 Years? appeared first on Marketing Charts. View Original Article Consumers Marketing: Broadcast Marketing: Digital Media Streaming marketingcharts.com Member since April […]
< 1 min read
0
  1. Data & Insights

Marketers Look to Use Machine Learning to Aid in Creative

Almost 6 in 10 marketing decision-makers say creative is very important to their customer experience strategy. The post Marketers Look to Use Machine Learning to Aid in Creative appeared first on Marketing Charts. View Original Article Customer Experience AI Strategy Shoppers marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the […]
< 1 min read
0
  1. Media & Marketing

Out-of-Home Advertising Continues Strong Rebound in Q1

Spending was up by 40.5% year-over-year to $1.8 billion. The post Out-of-Home Advertising Continues Strong Rebound in Q1 appeared first on Marketing Charts. View Original Article Editor's Choice Marketing: OOH marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing data, graphics and analyses, serving today's data-driven […]
< 1 min read
0
Next