marketingcharts.com's articles

  1. Media & Marketing
Also, customer acquisition is a more important objective this year than customer retention. Brand awareness is the top objective for marketers around the world this year, edging out customer acquisition, which in turn is more important than customer retention, per results from Nielsen’s 5th Global Annual Marketing Report [download page]. As part of the report, Nielsen asked […]
  1. Media & Marketing
Facebook continues to be the most widely used social media brand in the US, according to survey results contained in the latest Infinite Dial report [pdf] from Edison Research, produced in partnership with Wondery and ART19. But while Facebook usage is flat, other platforms are growing in adoption, per the results.
  1. Media & Marketing
Instagram is the third-favorite, but the most widely used on a monthly basis. It has finally happened: after 6 years at the top, Snapchat has ceded its position as teens’ favorite social media platform in Piper Sandler’s Taking Stock with Teens survey, with TikTok taking over as of the latest, Spring 2022, edition. One in 3 […]