It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
There’s plenty of talk these days about the demise of cookies – from the impact on martech stacks, to data onboarding and budget re-allocations. But this topic is not quite the most overused buzzword in advertising, at least according to a new report [download page] from Mediaocean. Instead that dubious distinction goes to the term “transparency.”
The post What’s The Most Over-Used Buzzword in Advertising? appeared first on Marketing Charts.
View Original Article
Marketing Charts is the one-stop source for marketing data, graphics and analyses, serving today's data-driven marketer. The Marketing Charts website is a constantly updated content hub featuring a mix of original charts, editorial analyses, email newsletters, monthly datasets and premium reports.
Having covered the gamut of online and offline marketing and media trends since 2007, MarketingCharts is known for its quality, trustworthy coverage, and is a highly respected industry publication.
Do you like marketingcharts.com's articles? Follow on social!
