1. Uncategorized

Global Media Budgets and Perceived Effectiveness in 2022

Written by Posted on Less than 0 min read

Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.

The post Global Media Budgets and Perceived Effectiveness in 2022 appeared first on Marketing Charts.

View Original Article
Member since
Marketing Charts is the one-stop source for marketing data, graphics and analyses, serving today's data-driven marketer. The Marketing Charts website is a constantly updated content hub featuring a mix of original charts, editorial analyses, email newsletters, monthly datasets and premium reports. Having covered the gamut of online and offline marketing and media trends since 2007, MarketingCharts is known for its quality, trustworthy coverage, and is a highly respected industry publication.
Do you like marketingcharts.com's articles? Follow on social!

More from marketingcharts.com

  1. Data & Insights

Email Engagement Rates Take A Hit as Marketers Worry About Privacy Changes

Marketing leaders are most concerned about data privacy changes in Apple’s iOS 15. The post Email Engagement Rates Take A Hit as Marketers Worry About Privacy Changes appeared first on Marketing Charts. View Original Article Data & Insights marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for […]
< 1 min read
0
  1. Media & Marketing

Facebook Forecast to Suffer First Ever Drop in US Users This Year

The decline will be due to youth, as under 25s stay away from the platform. The post Facebook Forecast to Suffer First Ever Drop in US Users This Year appeared first on Marketing Charts. View Original Article Editor's Choice ESG and CSR Marketing: Social Media Meta (Facebook) Predictions and Forecasts marketingcharts.com Member since April 9, […]
< 1 min read
0
  1. Media & Marketing

Marketers Set Their Sights on Brand Awareness

Also, customer acquisition is a more important objective this year than customer retention. Brand awareness is the top objective for marketers around the world this year, edging out customer acquisition, which in turn is more important than customer retention, per results from Nielsen’s 5th Global Annual Marketing Report [download page]. As part of the report, Nielsen asked […]
2 min read
0
  1. Media & Marketing

How Do US Adults Think TV Shows Have Changed in the Past 15 Years?

More than half of adults agree that the emergence of streaming has made TV watching less of a communal activity. The post How Do US Adults Think TV Shows Have Changed in the Past 15 Years? appeared first on Marketing Charts. View Original Article Marketing: Broadcast Marketing: Digital Media Consumers Streaming marketingcharts.com Member since April […]
< 1 min read
0
  1. Data & Insights

How Are Marketers Putting Intent Data to Use?

Only 1 in 4 have intent data implemented and integrated into their overall strategy. The post How Are Marketers Putting Intent Data to Use? appeared first on Marketing Charts. View Original Article Data & Insights Strategy Shoppers marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing […]
< 1 min read
0
  1. Shopper & Customer

Consumer Trend: Gen Z Seeks More Authenticity in Social Media

Gen Z are more likely than other age groups to say there is too much pressure to be perfect on social media. The post Consumer Trend: Gen Z Seeks More Authenticity in Social Media appeared first on Marketing Charts. View Original Article Consumers Marketing: Social Media Trends: Consumer marketingcharts.com Member since April 9, 2021 Loading […]
< 1 min read
0
  1. Data & Insights

Here’s How CMOs Are Going About Improving Digital Marketing Performance

Investments in data analytics have soared over the past year. One of the pandemic’s perceived long-term impacts for marketers is a greater focus on digital media, an understandable feeling given the ways in which the pandemic has led consumers to rely more on digital goods and services. Within this context, The CMO Survey’s latest report [pdf] examines the investments […]
3 min read
0
5
  1. Media & Marketing

Here’s What Motivates Gen Zers to Engage with New Brands on Social

Gen Z wants discounts on necessary products from trustworthy brands. The post Here’s What Motivates Gen Zers to Engage with New Brands on Social appeared first on Marketing Charts. View Original Article Consumers ESG and CSR Marketing: Trade Pricing & Promotions marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the […]
< 1 min read
0
  1. Media & Marketing

Digital Ad Spend Forecast to Double Linear TV This Year

Digital is expected to account for 55.5% of total global ad spend in 2022. Digital is expected to account for 55.5% of total global ad spend this year. This is per a report [download page] from dentsu, which also forecasts that the share of global ad spend attributed to digital will be more than twice that of […]
< 1 min read
0
5
  1. Media & Marketing

What’s The Most Over-Used Buzzword in Advertising?

It’s not “cookieless” – although if you guessed that you’d have quite a lot of company. There’s plenty of talk these days about the demise of cookies – from the impact on martech stacks, to data onboarding and budget re-allocations. But this topic is not quite the most overused buzzword in advertising, at least according to a new report [download page] […]
< 1 min read
0
5
  1. Shopper & Customer

These Brands Had the Fastest Growth in Consumer Buying Intent in 2021

Paramount Plus enjoyed the largest bump in purchase consideration of the brands measured for 2021. The post These Brands Had the Fastest Growth in Consumer Buying Intent in 2021 appeared first on Marketing Charts. After nearly a second full year of a global pandemic, not only have consumers added more subscription video services to their viewing repertoire, […]
3 min read
0
5
  1. Department: Nonfood

In Which Areas Are Marketers Using Their Automation Tools?

1 in 3 are in the market for a new marketing automation tool in the coming year. The post In Which Areas Are Marketers Using Their Automation Tools? appeared first on Marketing Charts. View Original Article Data & Insights Technology & Innovation Shoppers Dept. Nonfood marketingcharts.com Member since April 9, 2021 Loading + Follow Following […]
< 1 min read
0
  1. Data & Insights

As Marketing’s Importance Rises, CMOs Plan Budget Expansion

Marketing spending reportedly grew by 10.3% over the prior year, the first time in the survey’s 10-year history that a double-digit growth rate has been achieved. The post As Marketing’s Importance Rises, CMOs Plan Budget Expansion appeared first on Marketing Charts. View Original Article Thick Data marketingcharts.com Member since April 9, 2021 Loading + Follow […]
< 1 min read
0
5
  1. Shopper & Customer

Consumers’ Spending Trends in 2022: Disposable Spending Expected to Dip

Consumers are increasing their focus on the necessities. The post Consumers’ Spending Trends in 2022: Disposable Spending Expected to Dip appeared first on Marketing Charts. View Original Article Consumers Shoppers Predictions and Forecasts marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing data, graphics and analyses, […]
< 1 min read
0
  1. Department: Nonfood

Alignment is Key to Agile Marketing Strategies

Getting the tools right is important too, but can be challenging. The post Alignment is Key to Agile Marketing Strategies appeared first on Marketing Charts. View Original Article Dept. Nonfood marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing data, graphics and analyses, serving today's data-driven […]
< 1 min read
0
  1. Department: Nonfood

The World’s 10 Most-Purchased FMCG Brands Last Year Were…

The average household buys 55 different FMCG brands a year. Coca-Cola was the “most-chosen” FMCG brand in the world last year, a title it has held several times over the years, according to the latest “Brand Footprint” rankings from Kantar. Coca-Cola was “chosen” roughly 6.63 billion times in the period of analysis, using a measure […]
2 min read
0
  1. Shopper & Customer

Half of Consumers Say They Read Social Media Comments to Learn About Brands

Consumers are nearly twice as likely to agree than disagree that they prefer brand videos over static posts on social media. The post Half of Consumers Say They Read Social Media Comments to Learn About Brands appeared first on Marketing Charts. View Original Article Consumers ESG and CSR Marketing: Social Media marketingcharts.com Member since April […]
< 1 min read
0
  1. Media & Marketing

Growth in Streaming Video Viewing Slows in Q4 2021

Time spent viewing streaming video only grew by 7% y-o-y during the last quarter of 2021. The post Growth in Streaming Video Viewing Slows in Q4 2021 appeared first on Marketing Charts. View Original Article Marketing: Digital Media Streaming marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source […]
< 1 min read
0
Next