1. Media & Marketing

Digital Ad Spend Forecast to Double Linear TV This Year

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WitScore: 5

Digital is expected to account for 55.5% of total global ad spend in 2022.

Digital is expected to account for 55.5% of total global ad spend this year. This is per a report [download page] from dentsu, which also forecasts that the share of global ad spend attributed to digital will be more than twice that of linear TV (26.9%) in 2022.

The post Digital Ad Spend Forecast to Double Linear TV This Year appeared first on Marketing Charts.

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