Ivana Kosovac is a Project Manager at Bobsled.
Prime Day is a key part of the year for retail brands. It offers an “oasis” in the middle of the summer months, which can be a slow-selling time for many categories.
This is one of the biggest sale events of the year and an opportunity to increase your sales substantially in the short term, and long term to position your products higher in the Amazon algorithm by boosting the organic ranking and ratings of your products. And all the extra traffic creates an amazing opportunity to build DSP retargeting audiences for later in the year, as my colleague Ross Walker explained in an earlier blog post.
