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Catalpha Blog's articles

  1. Merchandising
A brand is the sum total of all interactions that your customer has with your company. This means that your brand is not your logo or your jingle or your business card–it’s all of those things and more.    Every interaction, from the service they get on the phone to the colors you use on […]
  1. Merchandising
Retail consumer buying behavior is a complex topic that has been studied extensively and likely will continue to be the focus of industry and academic surveys for some time to come. As existing markets mature and new ones come online, competition intensifies as companies naturally seek as many advantages as possible. One area companies focus […]
  1. Operations & Supply Chain
Congratulations, you’ve made it. You kept your company afloat, are moving out of the garage, and orders are getting larger every week. That’s an amazing feat, but it also comes with a lot of extra stress and pressure. If you’re unsure how to support this growth and keep taking operations to the next level because […]
  1. Media & Marketing
No matter what type of message you want to convey, videos can be an incredibly powerful tool for getting information out to potential customers and other viewers. Unlike written text, videos can engage people by conveying emotion and grabbing their attention. They also stir emotion in viewers, which can help to create a lasting impression.
  1. Shopper & Customer
Doing well in retail is something every brand is striving to achieve. Once a customer is in store, how do you capture their attention and sell to them? The answer, my friend, is not ‘blowing in the wind’, it’s found in your point of sale marketing. Let’s dive deeper into the world of POP marketing…
  1. Stores & Formats
Regardless of what products you sell or what industry you are in, you need to ensure that you get your products in front of store buyers and into retail stores. If your products are not in stores, it will be much more challenging for you to meet your sales targets moving forward. When customers see […]