1. Corporate Strategy

True Religion’s new chief marketing officer will lead the brand’s digital pivot

Written by Posted on Less than 0 min read

Kristen D’Arcy, formerly of Pacsun and American Eagle Outfitters, said she expects e-commerce to represent 50% of the brand’s revenue in a few years.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

Disney+ beefs up ad tier with more targeting, measurement features

The streamer is working with DoubleVerify, iSpot, Kantar and others to provide better campaign performance data, insights and verification. View Original Article Data & Insights Insight Providers Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Shopper & Customer

How legacy beauty brands are aging down to reach Gen Z

Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L’Oréal to draw from a new playbook. View Original Article Dept. HBC Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG: Food & Bev

Frito-Lay enrolls Megan Thee Stallion at Flamin’ Hot University

A campaign around a fictitious university — “FU” for short — includes online courses, merch and scholarship funds. View Original Article PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Shopper & Customer

How generative AI can bolster organic search strategies for insurance companies

Insurers can embrace AI to adapt to consumer preferences and offer reliable information, according to New York Life’s Zerlina Jackson and Evan Finkelstein. View Original Article Health & Wellness AI Dept. Natural / Organic Consumers Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Holiday & Events

Taco Bell stages Las Vegas fan experience ahead of Super Bowl LVIII

A gathering in the style of tech conferences will preview new products and partnerships coming in 2024, all against a big game backdrop. View Original Article Restaurants Holiday & Events Predictions and Forecasts Partnerships Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Uncategorized

State Farm extends ‘magic’ campaign to NBA, WNBA with Disney team-up

ESPN’s in-house creative agency helps the insurance brand iterate on its celebrity-focused “The Right Kind of Magic” campaign. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Department: Nonfood

Privacy tools fall short: Here’s what the numbers say

An increase in violations, lawsuits and fines highlights how important it is for marketers to stay up to date on regulatory developments. View Original Article Dept. Nonfood MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Technology & Innovation

Brands scrutinize video ad budgets as upfronts approach

Advertisers are more cautious about committing spend far in advance but are interested in CTV and alternative currencies, new research finds. View Original Article Technology & Innovation Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Merchandising

Axe offers ‘Logne Forgiveness in latest affordable luxury push

The brand has again teamed with rapper Lil Baby for a TikTok giveaway offering consumers a $150 Cash App refund for their expensive cologne. View Original Article Marketing: Social Media Pricing & Promotions Consumers TikTok Unilever MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Shopper & Customer

McDonald’s Hamburglar hits the road in getaway vehicle for menu revamp

Consumers can keep an eye for a custom Burgercuda muscle car for the chance to win gift cards and mascot-themed merchandise.  View Original Article Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Campaign Trail: Why Sport Clips joined the ASMR fan club

The salon franchise employed sound in streaming ads to immerse listeners in its multi-sensory MVP haircut, driving a 15% jump in brand awareness. View Original Article Streaming Marketing: Digital Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Channel: Restaurants

Chipotle curates workouts on Strava to support New Year’s resolutions

Fitness enthusiasts can run or walk various route segments on Strava that end at Chipotle restaurants for a chance to win free Lifestyle Bowls. View Original Article Editor's Choice Health & Wellness Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Holiday & Events

Bud Light partners with Zach Bryan around Super Bowl LVIII

The Anheuser-Busch InBev brand will host a concert with the musician the weekend of Super Bowl LVIII as part of its Backyard Tour music series.  View Original Article Partnerships Holiday & Events CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Holiday & Events

Live-shopping is coming to select NYC holiday window displays

Social buying platform TalkShopLive is embedding QR codes into retail displays, which will allow consumers to purchase featured products. View Original Article Consumers ESG and CSR Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Uncategorized

State Farm riffs off new brand character with jazz CD, hotline

“Jazz Bath: The Bath Bomb Sessions,” plays off of an existing commercial starring saxophone-playing character Jeff and quarterback Patrick Mahomes. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Media & Marketing

Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads

The first such partnership for the streamer’s ad-supported tier is a sign Netflix is striking more involved brand deals a year after launching the offering. View Original Article Partnerships Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Channel: Drug

General Motors taps CVS Health veteran as CMO

Norm de Greve was praised for his digital transformation know-how and is familiar with the business thanks to past work at agency Digitas. View Original Article CVS Executives Health & Wellness MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Associates & Employees

Kim Kardashian’s Skims teams with NBA, WNBA after launching men’s line

A union of pop culture, entertainment, fashion and sports puts the brand at a nexus of consumer touchpoints increasingly sought after by marketers. View Original Article Associates Consumers Dept. Apparel MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Channel: Mass

Walmart taps into childhood desires with Y2K-themed summer experience

A Summer Rewind tour hitting 33 U.S. cities includes freezer speakeasies, ball pits and Barbie photo stations as 2000s nostalgia continues to take hold. View Original Article Walmart MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
Next