The black drawstring pants debut in time for holiday gatherings and boast a pocket tailored to hold a shot glass for drinking whiskey.
Dive Brief:
- Southern Comfort, a whiskey liquor owned by the Sazerac Company, released a limited-edition pair of “drinking pants” in time for the holiday season, according to a press release.
- The unisex branded drawstring pants feature a pocket perfectly fit to carry around a shot glass for Southern Comfort. They can also be turned inside out for a “fancy pants” option, which are plain black so the consumer can wear them two days in a row without judgment, per the release.
- The holiday merchandise is part of a larger push by the company, “So Tasteful,” which is the first global creative effort by the brand in a decade and tries to position the brand as both a tasteful selection and one that can be enjoyed in a party setting.
