1. Partnerships & Alt Profit

Snap expands perks for ‘leaned in’ agency partners with new program

Written by Posted on Less than 0 min read

VaynerMedia, Horizon Media and Gale were among the shops that piloted the features, while Snap is seeking large global agencies to sign on.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

Campaign Trail: Neutrogena lathers up reality TV parody on TikTok

Movers+Shakers mined dating show tropes to turn one of the skincare brand’s products into the “bombshell” of “Hydro House.” View Original Article Marketing: Broadcast Marketing: Social Media TikTok Johnson & Johnson MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. ESG

H&M centers on sustainability for Roblox activation

The Loooptopia experience allows users to create and recycle custom digital garments and unlock special rewards. View Original Article Sustainability MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics […]
< 1 min read
0
  1. Channel: Delivery

Instacart focuses on savings for largest back-to-school push yet

“You’ve Got This, Parents” highlights the company’s new co-marketing solution with tie-ups from brands like Yoplait, Lunchables and Babybel. View Original Article Delivery Instacart Holiday & Events General Mills KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee

The channel leverages Amazon’s “shop the show” technology to enable viewers to easily purchase content seen on their TV screen via a mobile device. View Original Article Amazon Editor's Choice Marketing: Broadcast Streaming Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Technology & Innovation

How Silicon Valley Bank’s collapse could compound a marketing slowdown

Funding prospects for martech and ad-tech startups could dry up, along with media spend that’s already been on a steady downward trajectory. View Original Article Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

GroupM enlists Disney, NBCU and others to co-create ad formats for streaming

The program is intended to improve interoperability as the number of ad-supported streaming services continues to grow. View Original Article Marketing: Digital Media Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Shopper & Customer

McDonald’s Hamburglar hits the road in getaway vehicle for menu revamp

Consumers can keep an eye for a custom Burgercuda muscle car for the chance to win gift cards and mascot-themed merchandise.  View Original Article Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Twitter loses two executives in charge of trust and safety

The departure of the execs, who worked to assure marketers that Twitter is a safe place for brands, highlights the platform’s ongoing internal challenges. View Original Article Executives Marketing: Social Media Twitter MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Merchandising

Axe offers ‘Logne Forgiveness in latest affordable luxury push

The brand has again teamed with rapper Lil Baby for a TikTok giveaway offering consumers a $150 Cash App refund for their expensive cologne. View Original Article Marketing: Social Media Pricing & Promotions Consumers TikTok Unilever MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Corporate Purpose

Kargo adds 3 minority-owned publishers to amplifier program

The program counts Discover as a brand partner and supports publishers with content and tech expertise to scale up. View Original Article Inclusivity Partnerships Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

IPG Mediabrands strikes deal with Amazon for ad-supported streaming

Amazon’s fledgling ad-supported offering gains a large stable of potential advertisers via the three-year deal. View Original Article Amazon Marketing: Digital Media Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Trends & External Forces

A strong small business digital ad market must remain free of overregulation

While increased government scrutiny of advertising practices is often geared at big business, smaller counterparts could bear the brunt of the impact. View Original Article Government MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Technology & Innovation

The bad ad ecosystem: Here’s what the research says

As use of AI continues to grow, so does the frequency of misleading and poorly made advertisements, according to a Forrester report. View Original Article Technology & Innovation AI MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Technology & Innovation

NFL team sponsorship revenue hits $2.35B

The NFL saw growth in sponsorship revenue from several categories, including healthcare and gaming, according to a SponsorUnited report. View Original Article Gaming Health & Wellness MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Partnerships & Alt Profit

Why video is key to Roblox’s evolving advertising strategy

The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions. View Original Article Gaming Partnerships Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Trends & External Forces

Brand backlash: Are 2023’s epic marketing fails part of a bigger problem?

High-profile controversies have sent a chilling effect across an industry facing down another contentious election year and crusades against “wokeness.” Prpose-driven marketing came under fire in 2023, with controversies roiling high-profile brands for months on end. The outcry, which extended beyond online kerfuffles to actually dent sales and revenue, has sent a chilling effect across […]
3 min read
0
  1. Channel: Restaurants

Taco Bell’s latest ad reinvents Pete Davidson as morning show host ‘Peter’

Depicting the tatted-up comedian as a suit-wearing TV personality promotes the chain’s continued shift toward a simpler breakfast menu. View Original Article Marketing: Broadcast Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Corporate Finance

Trade Desk reports strong Q3 earnings as UID2 continues to gain steam

Shares still dropped around 30% due to lower Q4 guidance based on advertiser caution resulting from now-resolved strikes. View Original Article Results & Investment MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Technology & Innovation

Ford builds gamer van for TwitchCon road trip

The automaker steps up its gaming involvement in a collaboration with Wieden+Kennedy and esports organization NRG’s Full Squad Gaming media brand. View Original Article Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app […]
< 1 min read
0
  1. Retailer Media

Albertsons proposes retail media standards for industry at crossroads

Adopting a shared framework could allay mounting advertiser frustrations, but is contingent on buy-in from notoriously cagey and competitive retail rivals. View Original Article Albertsons / Safeway Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
Next