1. Shopper & Customer

Shopper Marketing Weekly Snacks #01

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Putting the shopper experience first

One-stop shopping. It’s 2022 and retailers know that customer experience is the key to a shopper’s heart (and wallet 💰). The COVID-19 pandemic and WFH trend allowed more people to shop online and discover the e-Commerce experience. However, there are some brands that understood how to combine both online and offline, just like Kroger and Bed Bath & Beyond. These two well-known retailers launched a multi-category omnichannel experience.

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Tokinomo is the ultimate robot for in-store experiential marketing campaigns. Using a unique combination of technologies, sensors, motion, light and sound, Tokinomo brings products to life on the shelf by giving them a voice and a personality and allows them to interact with the shoppers in a truly memorable way. FMCG brands from around the world use the Tokinomo solution to create immersive experiences for shoppers in supermarkets and brick and mortar stores. We partner with global retailers, in-store marketing agencies and FMCG brands to increase brand awareness and sales. Our patented, certified and award winning device provides real-time campaign analytics and is easily managed remotely. Each Tokinomo device is connected wirelessly to our data servers, which means you can change campaign settings like audio files, sound volume and motion pattern remotely and have real-time access to data, so you can monitor the campaign at all times, irrespective of the number of locations it is implemented in. Besides doing an amazing job to delight shoppers through creative marketing experiences, Tokinomo is also one of the most efficient POP marketing solutions, as it manages to boost sales with an average of 200%. https://www.tokinomo.com/blog
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