Tokinomo
Tokinomo is the ultimate robot for in-store experiential marketing campaigns. Using a unique combination of technologies, sensors, motion, light and sound, Tokinomo brings products to life on the shelf by giving them a voice and a personality and allows them to interact with the shoppers in a truly memorable way. FMCG brands from around the world use the Tokinomo solution to create immersive experiences for shoppers in supermarkets and brick and mortar stores. We partner with global retailers, in-store marketing agencies and FMCG brands to increase brand awareness and sales. Our patented, certified and award winning device provides real-time campaign analytics and is easily managed remotely. Each Tokinomo device is connected wirelessly to our data servers, which means you can change campaign settings like audio files, sound volume and motion pattern remotely and have real-time access to data, so you can monitor the campaign at all times, irrespective of the number of locations it is implemented in. Besides doing an amazing job to delight shoppers through creative marketing experiences, Tokinomo is also one of the most efficient POP marketing solutions, as it manages to boost sales with an average of 200%. https://www.tokinomo.com/blog

Tokinomo's articles

  1. Merchandising

Retail Merchandising Best Practices for Grocers

Retail merchandising is a critical aspect of the grocery industry that can greatly impact the success of a store. The way products are displayed, organized, and promoted can influence customer behavior and drive sales. In this article, we will explore the best practices for retail merchandising in the grocery industry to help you improve your […]
< 1 min read
0
  1. Trends & External Forces

Retail Marketing Trends 2023: What to expect this year

If you’ve read our “Retail Year In Review 2022” article, then you know a lot has happened in the last year in this industry. When we were expecting things to relax after the COVID-19 pandemic and its restrictions, the war in Ukraine started and it impacted the retail industry worldwide. 
< 1 min read
0
  1. Holiday & Events

Grocery trends, holiday commercials, and Super Saturday – Weekly Snacks #37

Holiday commercials Macy is speechless. You know the moment when you give somebody you love a gift and hold your breath until they react? This is the essence of Macy’s Christmas commercial. A family is unwrapping gifts and when the mother thought they were done, her husband surprises her with the ultimate gift. We all […]
< 1 min read
0
  1. Holiday & Events

Retail predictions, customer loyalty, and holiday merchandising – Weekly Snacks #36

Christmas commercials Relaxed Christmas. Oh, the Christmas holiday! A few days off that are filled with overbuying, cooking, and time spent with friends and relatives. Sometimes, these activities can drive you nuts. Well, Lidl’s commercial depicts the “Cool Uncle” that has everything under control during the holiday season. Check out this “easy” commercial. 
< 1 min read
0
  1. Trends & External Forces

Retail Predictions for 2023: Retail Experts Discuss What’s In Store for Retail Marketing

2023 is just around the corner and we want to give you a head start. That’s why we’ve talked with top retail influencers about what to expect in 2023 when it comes to retail and shopper marketing. Carol Spieckerman, Jeff Sward, and Mike Anthony share actionable insights that will help you prepare your 2023 strategy. 
< 1 min read
0
  1. Media & Marketing

Successful CPG Product Launch In-store

If you already have a successful product line available in brick-and-mortar stores, then you know how challenging it is to launch new products. However, the needs and wants of customers are constantly changing. This means that FMCG brands need to adapt to these trends and changes by releasing new products or making changes to existing […]
< 1 min read
0
  1. Retail Ecosystem

Top 9 + best retail podcasts to help you keep up with trends

It’s challenging for every professional to keep up with the latest trends, especially if they work in an ever-changing industry like retail. There are thousands of materials, case studies, research papers, books, podcasts, and articles that bombard you with information. How can you select the best and most important one? We will help you!
< 1 min read
0
  1. Shopper & Customer

Brand perception: Find out how your customers really feel about your brand

Customers have a lot of brands and products to choose from. How does one choose a type of toothpaste over another? Is there more than the price that influences the purchasing decision? Definitely yes.  In this article, we are going to focus on brand perception. How do your customers perceive your brand and why it […]
< 1 min read
0
  1. Shopper & Customer

Shopper Marketing Weekly Snacks #20

Campaign scoop No compromise. We all know that family vacations are not considered relaxing. Pepsi Zero is here for all who need a break after the family vacation. In their short, but witty commercial, you could see that a Pepsi can go a long way after you’ve compromised with your family during the vacation. 
< 1 min read
0
  1. Trends & External Forces

The future of grocery retail | Expert round-up

A pandemic, the rising inflation and cost-of-living, everchanging trends, demanding customers, and supply chain issues. These are just a few things that impact the retail industry. While most articles and statistics discuss the retail sector as a whole, we’ve decided to focus on a part of retail that is essential for everybody: groceries. 
< 1 min read
0