1. Channel: Ecommerce & Digital

Honda leverages AI for Dream Generator film experience with Amazon Ads

Written by Posted on Less than 0 min read

The experience, accessible on Amazon, allows consumers to conjure up fantastical scenarios featuring the new all-electric Prologue SUV.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Uncategorized

Dentsu, VideoAmp guarantee audience across major publishers

In a major step for alternative currencies, advertisers’ audience buys will be guaranteed across Paramount, NBCU, Warner Bros. Discovery and more. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Corporate Finance

Trade Desk reports strong Q3 earnings as UID2 continues to gain steam

Shares still dropped around 30% due to lower Q4 guidance based on advertiser caution resulting from now-resolved strikes. View Original Article Results & Investment MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Media & Marketing

Sociable: Google reveals next step toward removal of tracking cookies

On Jan. 4, Google will begin limiting cross-site tracking for some users by restricting website access to third-party cookies by default. View Original Article Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. CPG: Food & Bev

Tropicana’s new ads tout impact on brunch, mimosas and fridge chugging

“The Juice That Starts It All” nods to the brands 70-plus year-old history while attempting to sway younger audiences via social media placements. View Original Article ESG and CSR Dept. Beverage Marketing: Social Media PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Trends & External Forces

Gatorade teams with Meta, The Weather Channel for summer PSA

Weather-triggered paid support is part of the sport drink brand’s “Don’t Go Missing” campaign, which urges athletes to stay hydrated for key moments. View Original Article Dept. Beverage Weather PepsiCo Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Corporate Strategy

How Papa Johns’ new brand platform connects pizza to marketing transformation

CMO Mark Shambura delves into the “Better Get You Some” campaign, the evolution of the chief marketer role and the chain’s commitment to DEI. View Original Article Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Technology & Innovation

How marketers can navigate the legal pitfalls of generative AI

Panelists at the IAB Public Policy and Legal Summit outlined some of the issues marketers must contend with while using the technology. View Original Article AI Technology & Innovation Legal & Criminal MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Technology & Innovation

Campaign Trail: Kayak shows limits of DIY with absurd, AI-powered ads

Despite using AI at nearly every stage of the creative process, Supernatural’s Paul Caiozzo says, “AI is not magic — it’s just people using different tools.” View Original Article AI Technology & Innovation Dept. Nonfood MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Uncategorized

Major League Pickleball names Margaritaville title sponsor, capping off banner year

Billing itself as a “driving force” for the popular paddle sport, the hospitality marketer will develop fan activations and entertainment for MLP. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. CPG: Adult Beverage

AB InBev’s Kona beer surfs into summer with new name, brand refresh

“Bring the Aloha” showcases the new moniker Kona Big Wave and sees the brand lean into its Hawaiian heritage, including an association with surfing. View Original Article CPG: Adult Beverage Dept. Adult Bev Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Channel: Restaurants

Chick-fil-A beefs up loyalty incentive with ‘Code Moo’ digital game

The game, which is centered around sabotaging the chain’s fictitious “burger-slinging nemesis,” will dish out 2.5 million food rewards on a weekly basis. View Original Article Dept. Grocery Marketing: Loyalty & Subscription Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. CPG: Beverage

Coke promotes Fanta shakeup with mobile game, Gen Z creators

A reformulation and visual overhaul for the soda is also supported by murals that disperse an orange scent and multi-sensory experiences. View Original Article Dept. Beverage Consumers Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Technology & Innovation

Pereira O’Dell hires Meta creative lead with eye on AI-powered future

Bringing on Juliana Constantino as executive creative director comes as the indie creative shop shifts from a bicoastal to national focus. View Original Article AI Executives Technology & Innovation Predictions and Forecasts Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Technology & Innovation

NFL team sponsorship revenue hits $2.35B

The NFL saw growth in sponsorship revenue from several categories, including healthcare and gaming, according to a SponsorUnited report. View Original Article Health & Wellness Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Department: Nonfood

Mars Petcare appoints first chief brand and experience officer

Najoh Tita-Reid, previously CMO at Logitech, will seek to elevate consumer experience and drive growth across a portfolio of brands and services. View Original Article Consumers Dept. Pet Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Retailer Media

Walmart Connect bows Sponsored Video ads to drive holiday inspiration

The format is aimed at driving awareness, consideration and conversions as customers ramp up gift searches for the season. View Original Article Walmart Connect Walmart Marketing: Retail Media Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. CPG & FMCG

Degree rides World Cup hype with girls’ soccer program

A Change the Field program from the Unilever marketer includes free seminars on how to boost equity in the sport. View Original Article Unilever MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Media & Marketing

AI workflow tool secures $65M from backers including Microsoft, Google

Typeface helps marketers create image and copy assets for platforms like Instagram while aiming to preserve their personal style and brand safety.   View Original Article Marketing: Social Media Technology & Innovation Google Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. CPG: Food & Bev

Pepsi fuses ketchup and cola to strengthen link to hot dogs for July Fourth

The sweet-but-tangy offering, which will be sampled at baseball stadiums, builds on a seasonal #BetterWithPepsi brand platform. Dive Brief: Pepsi is introducing a cola-infused condiment for July Fourth to shore up a positioning as the preferred soft drink pairing with hot dogs, according to a news release. Pepsi Colachup was developed with the Culinary Institute of […]
2 min read
0
  1. Media & Marketing

Sociable: US Senate approves TikTok sell-off proposal

The bill stipulating the platform be banned or sold now goes to President Joe Biden, who has indicated he will sign it. View Original Article Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
Next