1. Channel: Ecommerce & Digital

Free shipping is more important to shoppers than same-day delivery: Forrester

Written by Posted on Less than 0 min read

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Dive Brief

The costs of implementing same-day and next-day delivery might not be worth it given the level of consumer interest in the service.

Published Dec. 28, 2023

By
Tatiana Walk-Morris

An Amazon driver loads packages into a delivery van at an Amazon delivery station on November 28, 2022 in Alpharetta, Georgia.

An Amazon driver loads packages into a delivery van. Three-quarters of U.S. consumers said free shipping is among the most important criteria they consider when deciding where to shop online.

Justin Sullivan via Getty Images

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