1. Media & Marketing

Which OOH KPI Matters Most? It Depends

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Dollar sales. Unit sales. Sales lift. Number of new buyers. Return on Ad spend (ROAS). With all the different sales metrics, is there one that stands out among the pack? I am just going to say it … there’s no be-all-end-all metric when it comes to measuring the success of an Out-of-Home (OOH) campaign. It’s [&hellip

The post Which OOH KPI Matters Most? It Depends first appeared on OAAA Thought Leadership.

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OAAA is the lead trade association representing the OOH advertising industry. Founded in 1891, OAAA is a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of the OOH advertising industry. With nearly 800 member companies, OAAA represents more than 90 percent of industry revenues. https://oaaa.org
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