1. Media & Marketing

Out of Home Advertising Up 40.5% in Q1 2022

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Out of home (OOH) advertising revenue increased 40.5 percent in the first quarter of 2022 compared to the previous year, accounting for $1.8 billion, based on figures released by the Out of Home Advertising Association of America (OAAA).

The digital OOH format led total OOH growth with a 57 percent increase over first quarter 2021. The Billboard category increased double digits, while the Transit, Street Furniture and Place-Based categories all rose triple digits reflecting a strong pandemic recovery.   

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OAAA is the lead trade association representing the OOH advertising industry. Founded in 1891, OAAA is a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of the OOH advertising industry. With nearly 800 member companies, OAAA represents more than 90 percent of industry revenues. https://oaaa.org
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