OAAA
OAAA is the lead trade association representing the OOH advertising industry. Founded in 1891, OAAA is a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of the OOH advertising industry. With nearly 800 member companies, OAAA represents more than 90 percent of industry revenues. https://oaaa.org

OAAA's articles

  1. Media & Marketing

FOARE Scholarship Recipients Announced

OAAA and FOARE are pleased to announce the winners of the annual FOARE Scholarships for the 2022-2023 academic year. Nine of the 13 selected are women. In addition, six are from underrepresented communities. “Cultivating talent for the out of home advertising industry and supporting the OOH community have always been priorities for the foundation, so […]
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  1. Media & Marketing

Why OAAA’s Creative Residency Is a Powerful Force for OOH

Whether on foot in a big city or by car in a suburban area, the ubiquity of OOH remains. But there’s something decidedly different about the look, feel and, critically, potential to engage and interact more with the medium: creativity. There’s never been a time where the possibilities of OOH seem almost endless. It’s driven […]
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  1. Media & Marketing

OOH Quenches the Thirst of Millions on TikTok

How did the Diageo brand, Loyal 9, get over 1.9 million views and over 250,000 “likes” on TikTok? Well, Johnny Drinks, a major TikTok influencer, saw a classic do it outdoors mobile billboard rolling near the Jersey Shore, and the rest is history. We’ve known the power of OOH and how it amplifies social media, […]
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  1. Media & Marketing

OOH – A Safe Medium In The Age Of Opt-Outs

Eyeballs can’t opt-out. They can turn away, they can be covered, and we all must blink! But eyeballs are not able to effectuate a consumer choice to opt-out of advertising. Therein lies one of the many benefits of the out-of-home advertising industry. Despite consumer preferences regarding advertising, out-of-home advertising inventory cannot be clicked away or […]
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  1. Corporate Finance

Earth Day 2022 – Fighting Climate Change with EarthDay.org

To celebrate Earth Day 2022, the Out of Home Advertising Association of America (OAAA) once again joined forces with Earthday.org for a national out of home campaign. This year’s theme is “Invest in our Planet” and focuses on reaching businesses and government entities — those with capital to literally invest in the planet through corporate […]
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  1. Media & Marketing

How OOH Earth Day 2022 PSAs Are Paying Dividends

For the third year in a row, OAAA teamed up with Earthday.org and Extra Credit Projects for an Earth Day campaign designed to spread awareness and education through the use of creative physical spaces. The 2022 theme, “Invest in our planet” focused on outreach to businesses and government entities—organizations possessing significant capital to invest in […]
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  1. Media & Marketing

OOH Delivers Exceptional Value Compared to TV, Video, Radio, and Banner Ads

Consumers can take a variety of actions online after being exposed to an ad. According to the findings in the new OAAA-Comscore OOH and Online Activation Survey, out of home advertising is one of the best ways to get them to do it. Despite only accounting for 4.1 percent of total ad spend in 2021, […]
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  1. Media & Marketing

The 2022 OBIE Awards – Still Breaking New Ground After 80 Years

Perhaps more than ever, the 80th annual OBIE Awards were a testament to the infinite possibilities of out of home innovation. Of the 49 awards handed out last night, almost half included some type of non-traditional format with a unique collaboration of technologies. Seeing this wave of fresh work shows how OOH media is becoming […]
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  1. Media & Marketing

Four Myths About Programmatic OOH That Every Media Owner Should Ponder

Programmatic OOH continues to rapidly gain adoption, driven by a myriad of benefits for both buyers and sellers. On the demand side, programmatic allows marketers to easily access the entire universe of OOH supply with unprecedented automation and flexibility, leverage advanced targeting capabilities, measure business outcomes across the funnel, and unify management of OOH with […]
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