1. Media & Marketing

Driving Digital Moving Out of Home (DMOOH) Forward With a New Exposure Methodology

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The ability to have your digital out of home (DOOH) ad placed on a vehicle that moves around your target areas to reach different members of your target audience is powerful – assuming you can determine who was exposed to it. Marketers have been slow to adopt digital moving out of home (DMOOH) because there [&hellip

The post Driving Digital Moving Out of Home (DMOOH) Forward With a New Exposure Methodology first appeared on OAAA Thought Leadership.

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