1. Media & Marketing

OOH Delivers Exceptional Value Compared to TV, Video, Radio, and Banner Ads

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Consumers can take a variety of actions online after being exposed to an ad. According to the findings in the new OAAA-Comscore OOH and Online Activation Survey, out of home advertising is one of the best ways to get them to do it. Despite only accounting for 4.1 percent of total ad spend in 2021, [&hellip

The post OOH Delivers Exceptional Value Compared to TV, Video, Radio, and Banner Ads first appeared on OAAA Thought Leadership.

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OAAA is the lead trade association representing the OOH advertising industry. Founded in 1891, OAAA is a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of the OOH advertising industry. With nearly 800 member companies, OAAA represents more than 90 percent of industry revenues. https://oaaa.org
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