1. Corporate Strategy

OAAA Bolsters Executive Leadership; Names Digital Ad Industry Vet Laura Colona As EVP, Commercial Marketing Officer And OOH Leader Rick Robinson As Ch

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The Out of Home Advertising Association of America (OAAA), announced today that digital ad industry veteran Laura Colona has been appointed as Executive Vice President, Commercial Marketing Officer, reporting directly to OAAA President and CEO Anna Bager. In addition, Rick Robinson, one of the OOH landscape’s leading executives, is being named Chief Creative Officer-in-Residence.

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OAAA is the lead trade association representing the OOH advertising industry. Founded in 1891, OAAA is a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of the OOH advertising industry. With nearly 800 member companies, OAAA represents more than 90 percent of industry revenues. https://oaaa.org
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