1. Media & Marketing

How OOH Earth Day 2022 PSAs Are Paying Dividends

Written by Posted on Less than 0 min read

For the third year in a row, OAAA teamed up with Earthday.org and Extra Credit Projects for an Earth Day campaign designed to spread awareness and education through the use of creative physical spaces. The 2022 theme, “Invest in our planet” focused on outreach to businesses and government entities—organizations possessing significant capital to invest in [&hellip

The post How OOH Earth Day 2022 PSAs Are Paying Dividends first appeared on OAAA Thought Leadership.

View Original Article
Member since
OAAA is the lead trade association representing the OOH advertising industry. Founded in 1891, OAAA is a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of the OOH advertising industry. With nearly 800 member companies, OAAA represents more than 90 percent of industry revenues. https://oaaa.org
Do you like OAAA's articles? Follow on social!

More from OAAA

  1. Media & Marketing

Out of Home Advertising Up 40.5% in Q1 2022

Out of home (OOH) advertising revenue increased 40.5 percent in the first quarter of 2022 compared to the previous year, accounting for $1.8 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). The digital OOH format led total OOH growth with a 57 percent increase over first quarter 2021. […]
< 1 min read
0
  1. Media & Marketing

Four Myths About Programmatic OOH That Every Media Owner Should Ponder

Programmatic OOH continues to rapidly gain adoption, driven by a myriad of benefits for both buyers and sellers. On the demand side, programmatic allows marketers to easily access the entire universe of OOH supply with unprecedented automation and flexibility, leverage advanced targeting capabilities, measure business outcomes across the funnel, and unify management of OOH with […]
< 1 min read
0
  1. Trends & External Forces

Bringing Media Leaders Together to Shape the Future of OOH

View Original Article Marketing: OOH Predictions and Forecasts OAAA Member since August 15, 2021 Loading + Follow Following OAAA is the lead trade association representing the OOH advertising industry. Founded in 1891, OAAA is a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of the OOH advertising industry. With […]
< 1 min read
0
  1. Media & Marketing

OOH Delivers Exceptional Value Compared to TV, Video, Radio, and Banner Ads

Consumers can take a variety of actions online after being exposed to an ad. According to the findings in the new OAAA-Comscore OOH and Online Activation Survey, out of home advertising is one of the best ways to get them to do it. Despite only accounting for 4.1 percent of total ad spend in 2021, […]
< 1 min read
0
  1. Media & Marketing

OOH Quenches the Thirst of Millions on TikTok

How did the Diageo brand, Loyal 9, get over 1.9 million views and over 250,000 “likes” on TikTok? Well, Johnny Drinks, a major TikTok influencer, saw a classic do it outdoors mobile billboard rolling near the Jersey Shore, and the rest is history. We’ve known the power of OOH and how it amplifies social media, […]
< 1 min read
0
  1. Media & Marketing

The 2022 OBIE Awards – Still Breaking New Ground After 80 Years

Perhaps more than ever, the 80th annual OBIE Awards were a testament to the infinite possibilities of out of home innovation. Of the 49 awards handed out last night, almost half included some type of non-traditional format with a unique collaboration of technologies. Seeing this wave of fresh work shows how OOH media is becoming […]
< 1 min read
0
  1. Media & Marketing

OAAA RELEASES EXPOSURE METHODOLOGY STANDARDIZATION GUIDELINES TO CREATE A FRAMEWORK FOR CAMPAIGNS WITHOUT A FIXED LOCATION

The Out of Home Advertising Association of America (OAAA), the trade group representing the entire Out Of Home (OOH) advertising industry, today released a comprehensive methodology for capturing mobile advertising IDs that represent the audience exposed to Digital Moving Out-of-Home (DMOOH) media. The guide is a road map for addressing the challenges of capturing accurate […]
< 1 min read
0
  1. ESG

Earth Day 2022 – Fighting Climate Change with EarthDay.org

To celebrate Earth Day 2022, the Out of Home Advertising Association of America (OAAA) once again joined forces with Earthday.org for a national out of home campaign. This year’s theme is “Invest in our Planet” and focuses on reaching businesses and government entities — those with capital to literally invest in the planet through corporate […]
< 1 min read
0
  1. Media & Marketing

Why OAAA’s Creative Residency Is a Powerful Force for OOH

Whether on foot in a big city or by car in a suburban area, the ubiquity of OOH remains. But there’s something decidedly different about the look, feel and, critically, potential to engage and interact more with the medium: creativity. There’s never been a time where the possibilities of OOH seem almost endless. It’s driven […]
< 1 min read
0
  1. Media & Marketing

Driving Digital Moving Out of Home (DMOOH) Forward With a New Exposure Methodology

The ability to have your digital out of home (DOOH) ad placed on a vehicle that moves around your target areas to reach different members of your target audience is powerful – assuming you can determine who was exposed to it. Marketers have been slow to adopt digital moving out of home (DMOOH) because there […]
< 1 min read
0
  1. Media & Marketing

OAAA Comscore Online Activation Survey Release

OOH DELIVERS EXCEPTIONAL VALUE COMPARED TO OTHER AD MEDIUMS, ACCORDING TO OAAA-COMSCORE OOH AND ONLINE ACTIVATION SURVEY View Original Article Insight Providers Thick Data Marketing: OOH OAAA Member since August 15, 2021 Loading + Follow Following OAAA is the lead trade association representing the OOH advertising industry. Founded in 1891, OAAA is a passionate advocate […]
< 1 min read
0
  1. Media & Marketing

FOARE Scholarship Recipients Announced

OAAA and FOARE are pleased to announce the winners of the annual FOARE Scholarships for the 2022-2023 academic year. Nine of the 13 selected are women. In addition, six are from underrepresented communities. “Cultivating talent for the out of home advertising industry and supporting the OOH community have always been priorities for the foundation, so […]
< 1 min read
0
  1. Corporate Strategy

OAAA Bolsters Executive Leadership; Names Digital Ad Industry Vet Laura Colona As EVP, Commercial Marketing Officer And OOH Leader Rick Robinson As Ch

The Out of Home Advertising Association of America (OAAA), announced today that digital ad industry veteran Laura Colona has been appointed as Executive Vice President, Commercial Marketing Officer, reporting directly to OAAA President and CEO Anna Bager. In addition, Rick Robinson, one of the OOH landscape’s leading executives, is being named Chief Creative Officer-in-Residence. View Original Article Executives Marketing: […]
< 1 min read
0
  1. Media & Marketing

OOH – A Safe Medium In The Age Of Opt-Outs

Eyeballs can’t opt-out. They can turn away, they can be covered, and we all must blink! But eyeballs are not able to effectuate a consumer choice to opt-out of advertising. Therein lies one of the many benefits of the out-of-home advertising industry. Despite consumer preferences regarding advertising, out-of-home advertising inventory cannot be clicked away or […]
< 1 min read
0
  1. Media & Marketing

OAAA ANNOUNCES 80th ANNUAL OBIE AWARD WINNERS

The Out of Home Advertising Association of America (OAAA) today announced the 80th Annual OBIE Award Winners. The OBIE Awards are the out of home (OOH) advertising industry’s oldest and most prestigious honors for creative excellence in out of home advertising design.  OAAA presented 49 awards during a live ceremony held at the Geopath/OAAA 2022 […]
< 1 min read
0
Next