OAAA RELEASES EXPOSURE METHODOLOGY STANDARDIZATION GUIDELINES TO CREATE A FRAMEWORK FOR CAMPAIGNS WITHOUT A FIXED LOCATION

The Out of Home Advertising Association of America (OAAA), the trade group representing the entire Out Of Home (OOH) advertising industry, today released a comprehensive methodology for capturing mobile advertising IDs that represent the audience exposed to Digital Moving Out-of-Home (DMOOH) media. The guide is a road map for addressing the challenges of capturing accurate data for a special class of Digital Out of Home (DOOH) in which the advertising venue’s location is not fixed. The goal of releasing this report as an addendum to the OAAA’s “DOOH Exposure Methodology Standardization Guidelines and Best Practices,” is to encourage greater adoption of the DMOOH format by omnichannel marketers.

OAAA Member since August 15, 2021

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OAAA is the lead trade association representing the OOH advertising industry. Founded in 1891, OAAA is a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of the OOH advertising industry. With nearly 800 member companies, OAAA represents more than 90 percent of industry revenues. https://oaaa.org

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