Four Myths About Programmatic OOH That Every Media Owner Should Ponder

Programmatic OOH continues to rapidly gain adoption, driven by a myriad of benefits for both buyers and sellers. On the demand side, programmatic allows marketers to easily access the entire universe of OOH supply with unprecedented automation and flexibility, leverage advanced targeting capabilities, measure business outcomes across the funnel, and unify management of OOH with [&hellip

The post Four Myths About Programmatic OOH That Every Media Owner Should Ponder first appeared on OAAA Thought Leadership.

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OAAA is the lead trade association representing the OOH advertising industry. Founded in 1891, OAAA is a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of the OOH advertising industry. With nearly 800 member companies, OAAA represents more than 90 percent of industry revenues. https://oaaa.org

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