1. Media & Marketing

OOH – A Safe Medium In The Age Of Opt-Outs

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Eyeballs can’t opt-out. They can turn away, they can be covered, and we all must blink! But eyeballs are not able to effectuate a consumer choice to opt-out of advertising. Therein lies one of the many benefits of the out-of-home advertising industry. Despite consumer preferences regarding advertising, out-of-home advertising inventory cannot be clicked away or [&hellip

The post OOH – A Safe Medium In The Age Of Opt-Outs first appeared on OAAA Thought Leadership.

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OAAA is the lead trade association representing the OOH advertising industry. Founded in 1891, OAAA is a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of the OOH advertising industry. With nearly 800 member companies, OAAA represents more than 90 percent of industry revenues. https://oaaa.org
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