1. Media & Marketing

4 in 10 Discover New Products and Services via TV Ads

Written by Posted on Less than 0 min read

Meanwhile, some 18% of podcast listeners ages 16 and older surveyed in Q4 said that they discovered new products and brands via ads heard during podcasts.

The post 4 in 10 Discover New Products and Services via TV Ads appeared first on Marketing Charts.

View Original Article
Member since
Marketing Charts is the one-stop source for marketing data, graphics and analyses, serving today's data-driven marketer. The Marketing Charts website is a constantly updated content hub featuring a mix of original charts, editorial analyses, email newsletters, monthly datasets and premium reports. Having covered the gamut of online and offline marketing and media trends since 2007, MarketingCharts is known for its quality, trustworthy coverage, and is a highly respected industry publication.
Do you like marketingcharts.com's articles? Follow on social!

More from marketingcharts.com

  1. Technology & Innovation

About 3 in 10 US Adults Plan to Invest in Cryptocurrency

Sports fans are particularly keen to invest in cryptocurrency. The post About 3 in 10 US Adults Plan to Invest in Cryptocurrency appeared first on Marketing Charts. View Original Article Results & Investment Crypto marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing data, graphics and […]
< 1 min read
0
  1. Shopper & Customer

Consumer Trend: Gen Z Seeks More Authenticity in Social Media

Gen Z are more likely than other age groups to say there is too much pressure to be perfect on social media. The post Consumer Trend: Gen Z Seeks More Authenticity in Social Media appeared first on Marketing Charts. View Original Article Consumers Trends: Consumer Marketing: Social Media marketingcharts.com Member since April 9, 2021 Loading […]
< 1 min read
0
  1. ESG

How Many Social Media Users Engage with Sponsored Posts?

Messaging services are also emerging as channels for brand interaction. The post How Many Social Media Users Engage with Sponsored Posts? appeared first on Marketing Charts. View Original Article Marketing: Social Media ESG and CSR marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing data, graphics […]
< 1 min read
0
  1. Department: Nonfood

The World’s 10 Most-Purchased FMCG Brands Last Year Were…

The average household buys 55 different FMCG brands a year. Coca-Cola was the “most-chosen” FMCG brand in the world last year, a title it has held several times over the years, according to the latest “Brand Footprint” rankings from Kantar. Coca-Cola was “chosen” roughly 6.63 billion times in the period of analysis, using a measure […]
2 min read
0
  1. Media & Marketing

Advertisers Rank Video the Most Valuable Media Type in Accomplishing Their Goals

Agencies and marketers differ on the importance of linear TV vs. digital video. The post Advertisers Rank Video the Most Valuable Media Type in Accomplishing Their Goals appeared first on Marketing Charts. View Original Article Agencies Marketing: Broadcast Streaming marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Which Product Categories Spend the Most on Amazon Ads?

The Health & Household category was the biggest spender last year, but got the lowest bang for its buck. The post Which Product Categories Spend the Most on Amazon Ads? appeared first on Marketing Charts. View Original Article Dept. Nonfood Amazon Health & Wellness marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing […]
< 1 min read
0
  1. Department: Nonfood

Alignment is Key to Agile Marketing Strategies

Getting the tools right is important too, but can be challenging. The post Alignment is Key to Agile Marketing Strategies appeared first on Marketing Charts. View Original Article Dept. Nonfood marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing data, graphics and analyses, serving today's data-driven […]
< 1 min read
0
  1. Media & Marketing

Growth in Streaming Video Viewing Slows in Q4 2021

Time spent viewing streaming video only grew by 7% y-o-y during the last quarter of 2021. The post Growth in Streaming Video Viewing Slows in Q4 2021 appeared first on Marketing Charts. View Original Article Marketing: Digital Media Streaming marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source […]
< 1 min read
0
  1. Media & Marketing

Digital Coupon Prints Up in 2021 as Print Distributions Continue Declines

There remains a large gap in print distributions and digital prints/clips, though, with the former around 18 times larger than the latter. The post Digital Coupon Prints Up in 2021 as Print Distributions Continue Declines appeared first on Marketing Charts. View Original Article Marketing: Trade marketingcharts.com Member since April 9, 2021 Loading + Follow Following […]
< 1 min read
0
5
  1. Trends & External Forces

Retailers Bemoan Risk of Digital Experience Experimentation

Consumer behaviors and industry competition are forcing retailers to innovate rapidly. The post Retailers Bemoan Risk of Digital Experience Experimentation appeared first on Marketing Charts. View Original Article Consumers Competition marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing data, graphics and analyses, serving today's data-driven […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

The World’s Most Valuable Brands Record Sustained Growth

Apple retakes the lead as the world’s most valuable brand, with last year’s leader Amazon dropping to third. After a record increase last year, the value of the world’s most valuable brands has recorded another significant jump this year. So reveals the latest annual Top 100 Most Valuable Brands report [download page] from Kantar BrandZ, which finds that […]
3 min read
0
5
  1. Retail Ecosystem

How Many Site Visitors Can You Expect from A Podcast Campaign?

The average conversion rate for podcast campaigns rose to 1.42% in Q4 2021. With several stated benefits of podcast advertising such as a desirable target audience, brand safety, share of voice and seamless integration of ad creatives within programming, it’s no wonder that investment in podcast advertising was expected to grow by 30.6% last year. So, what kind […]
2 min read
0
  1. Media & Marketing

How Do US Adults Think TV Shows Have Changed in the Past 15 Years?

More than half of adults agree that the emergence of streaming has made TV watching less of a communal activity. The post How Do US Adults Think TV Shows Have Changed in the Past 15 Years? appeared first on Marketing Charts. View Original Article Marketing: Broadcast Marketing: Digital Media Consumers Streaming marketingcharts.com Member since April […]
< 1 min read
0
  1. Shopper & Customer

Organizations Want CDPs to Help with CX First and Foremost

7 in 10 say they have achieved positive ROI from their investment in a CDP within 6 months. The post Organizations Want CDPs to Help with CX First and Foremost appeared first on Marketing Charts. View Original Article Data & Insights Results & Investment Technology & Innovation Shoppers Customer Experience marketingcharts.com Member since April 9, […]
< 1 min read
0
  1. Uncategorized

Privacy Changes Impacting Programmatic Strategies; Decision-Makers Show Various Responses

Testing is expected to be one of the most impacted programmatic ad strategies. The post Privacy Changes Impacting Programmatic Strategies; Decision-Makers Show Various Responses appeared first on Marketing Charts. View Original Article marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing data, graphics and analyses, serving […]
< 1 min read
0
  1. Trends & External Forces

Where Do Digital Media Experts Think Misinformation is Most Prevalent?

Digital media experts are concerned about the impact of fake news on company reputation. The post Where Do Digital Media Experts Think Misinformation is Most Prevalent? appeared first on Marketing Charts. View Original Article Legal & Criminal marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing […]
< 1 min read
0
  1. Media & Marketing

Out-of-Home Advertising Continues Strong Rebound in Q1

Spending was up by 40.5% year-over-year to $1.8 billion. The post Out-of-Home Advertising Continues Strong Rebound in Q1 appeared first on Marketing Charts. View Original Article Editor's Choice Marketing: OOH marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing data, graphics and analyses, serving today's data-driven […]
< 1 min read
0
  1. Data & Insights

As Marketing’s Importance Rises, CMOs Plan Budget Expansion

Marketing spending reportedly grew by 10.3% over the prior year, the first time in the survey’s 10-year history that a double-digit growth rate has been achieved. The post As Marketing’s Importance Rises, CMOs Plan Budget Expansion appeared first on Marketing Charts. View Original Article Thick Data marketingcharts.com Member since April 9, 2021 Loading + Follow […]
< 1 min read
0
5
Next