1. Trends & External Forces

Retailers Bemoan Risk of Digital Experience Experimentation

Written by Posted on Less than 0 min read

Consumer behaviors and industry competition are forcing retailers to innovate rapidly.

The post Retailers Bemoan Risk of Digital Experience Experimentation appeared first on Marketing Charts.

View Original Article
Member since
Marketing Charts is the one-stop source for marketing data, graphics and analyses, serving today's data-driven marketer. The Marketing Charts website is a constantly updated content hub featuring a mix of original charts, editorial analyses, email newsletters, monthly datasets and premium reports. Having covered the gamut of online and offline marketing and media trends since 2007, MarketingCharts is known for its quality, trustworthy coverage, and is a highly respected industry publication.
Do you like marketingcharts.com's articles? Follow on social!
No Comments
Leave a comment Cancel
Comments to: Retailers Bemoan Risk of Digital Experience Experimentation

More from marketingcharts.com

  1. Shopper & Customer

These Brands Had the Fastest Growth in Consumer Buying Intent in 2021

Paramount Plus enjoyed the largest bump in purchase consideration of the brands measured for 2021. The post These Brands Had the Fastest Growth in Consumer Buying Intent in 2021 appeared first on Marketing Charts. After nearly a second full year of a global pandemic, not only have consumers added more subscription video services to their viewing repertoire, […]
3 min read
0
5
  1. Trends & External Forces

3 Points About Media Reach and Audience Demographics in 2021

Data shows that media usage has risen almost across the board during the pandemic. Almost a full two years into the pandemic, digital media usage continues to grow. But that doesn’t mean that some traditional media types haven’t seen growth as well. This is according to findings from the latest edition of Marketing Charts’ US […]
3 min read
0
  1. Media & Marketing

Digital Audio Still Mostly Funded by Subscriptions, but Ads’ Role Forecast to Climb

Subscription revenues are expected to peak at 63.9% share of total US digital audio revenues this year. The post Digital Audio Still Mostly Funded by Subscriptions, but Ads’ Role Forecast to Climb appeared first on Marketing Charts. View Original Article Predictions and Forecasts Streaming marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing […]
< 1 min read
0
  1. Uncategorized

Global Media Budgets and Perceived Effectiveness in 2022

Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness. The post Global Media Budgets and Perceived Effectiveness in 2022 appeared first on Marketing Charts. View Original Article marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source for marketing data, graphics […]
< 1 min read
0
  1. Shopper & Customer

Forecast: Fewer Than Half of US Households to Have Traditional Pay-TV Next Year

By 2026, only slightly more than 4 in 10 US households are forecast to have a traditional pay-TV subscription. The post Forecast: Fewer Than Half of US Households to Have Traditional Pay-TV Next Year appeared first on Marketing Charts. View Original Article Marketing: Broadcast Consumers Predictions and Forecasts marketingcharts.com Member since April 9, 2021 Loading […]
< 1 min read
0
  1. Shopper & Customer

A Slight Majority of CX Leaders Think Customers’ Preference for Digital Channels Will Persist Post-Pandemic

Improving customer satisfaction is the most-cited high priority for CX leaders. The post A Slight Majority of CX Leaders Think Customers’ Preference for Digital Channels Will Persist Post-Pandemic appeared first on Marketing Charts. View Original Article Shoppers COVID19 Customer Experience marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop […]
< 1 min read
0
  1. Technology & Innovation

Almost Half of Marketers Are Overwhelmed by Their Technology

Some 44% say they have martech platforms that have largely gone unused during the pandemic. As the number of martech solutions available grows to almost 10,000, close to half (47%) of marketers agree that they are overwhelmed with technology, according to a report  from Clevertouch. This is most acutely felt by marketers in the Europe, Middle East […]
< 1 min read
0
  1. Media & Marketing

Online Shoppers Say Facebook’s the Social Platform Most Likely to Lead Them to A Purchase

Almost half of online shoppers say they shop via social media. The post Online Shoppers Say Facebook’s the Social Platform Most Likely to Lead Them to A Purchase appeared first on Marketing Charts. View Original Article ESG and CSR Marketing: Loyalty & Subscription Marketing: Social Media Meta (Facebook) Shoppers marketingcharts.com Member since April 9, 2021 […]
< 1 min read
0
  1. Shopper & Customer

Why People Opt In – and Out – of Brand Communications on Smartphones

Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points. The post Why People Opt In – and Out – of Brand Communications on Smartphones appeared first on Marketing Charts. View Original Article Marketing: Loyalty & Subscription Marketing: Trade Pricing & Promotions Consumers Shoppers marketingcharts.com Member […]
< 1 min read
0
  1. Retailer Media

Advertisers Are Using Retail Media Networks for More Than Lower-Funnel Objectives

Advertisers may rate e-commerce advertising highly for lower-funnel goals such as improving consideration and increasing sales, but a new survey from McKinsey indicates that brand-building campaigns are just as important to advertisers as performance marketing when investing in retail media networks (RMN).
2 min read
0
  1. Uncategorized

The Number of Paid Music Subscriptions in the US Grew by >10% Last Year

Physical product revenues made a comeback, with vinyl hitting a mark not seen in 35 years. The post The Number of Paid Music Subscriptions in the US Grew by >10% Last Year appeared first on Marketing Charts. View Original Article marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop […]
< 1 min read
0
  1. Media & Marketing

Growth in Streaming Video Viewing Slows in Q4 2021

Time spent viewing streaming video only grew by 7% y-o-y during the last quarter of 2021. The post Growth in Streaming Video Viewing Slows in Q4 2021 appeared first on Marketing Charts. View Original Article Marketing: Digital Media Streaming marketingcharts.com Member since April 9, 2021 Loading + Follow Following Marketing Charts is the one-stop source […]
< 1 min read
0
  1. Media & Marketing

Humorous Ads Are on the Decline; Most Common on TV

Only one-third of ads across media incorporate some sort of humor. In the past, consumers have said they find humorous ads to be enjoyable and memorable. More recently, they have also said that, at the moment, brand messaging that makes them laugh and entertains them appeals to them most. However, data from Kantar indicates that since the pandemic, there has […]
2 min read
0
  1. Media & Marketing

Facebook Forecast to Suffer First Ever Drop in US Users This Year

The decline will be due to youth, as under 25s stay away from the platform. The post Facebook Forecast to Suffer First Ever Drop in US Users This Year appeared first on Marketing Charts. View Original Article ESG and CSR Editor's Choice Marketing: Social Media Predictions and Forecasts Meta (Facebook) marketingcharts.com Member since April 9, […]
< 1 min read
0
  1. Technology & Innovation

People Expect These Metaverse Applications to Impact Their Lives the Most

Positive feelings about engaging with extended reality are stronger in emerging than higher-income countries. The metaverse may be a fairly new concept, but it’s generating plenty of buzz. People in the US seemed to have a negative reaction to it – at least when explained by Mark Zuckerberg – and research has shown that it tends to be […]
2 min read
0
  1. Data & Insights

Marketers Aren’t Yet Confident They Have the Data Necessary to Make Effective Decisions

Only 1 in 3 marketers surveyed are confident the quality of their data allows them to make effective decisions. The post Marketers Aren’t Yet Confident They Have the Data Necessary to Make Effective Decisions appeared first on Marketing Charts. View Original Article Data & Insights Shoppers marketingcharts.com Member since April 9, 2021 Loading + Follow […]
< 1 min read
0
Next