1. Technology & Innovation

Almost Half of Marketers Are Overwhelmed by Their Technology

Some 44% say they have martech platforms that have largely gone unused during the pandemic.

As the number of martech solutions available grows to almost 10,000, close to half (47%) of marketers agree that they are overwhelmed with technology, according to a report  from Clevertouch. This is most acutely felt by marketers in the Europe, Middle East and Africa (EMEA) region, whereas those in the US appear to be less overwhelmed.

The post Almost Half of Marketers Are Overwhelmed by Their Technology appeared first on Marketing Charts.

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