1. Trends & External Forces

Retailing in a Recession (+ 8 Tips to Stay Competitive)

retail during a recession

Many retailers are feeling overwhelmed by the uncertainty surrounding today’s economy. Although the National Retail Federation expects US retail to grow in 2022, consumers are starting to tighten their wallets.

At the same time, shoppers are returning to work and social engagements. 

For retailers, recessions are challenging to navigate. Rising inflation and the lingering effects of the pandemic have retailers across categories pondering how to prepare for the future.

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