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Social Media Marketing: How to Build Buzz for Your Retail Store

social media marketing for retail

There are more than half a million new small businesses every year. For a brand-new retailer without an existing customer base, spreading the word and generating sales poses a challenge.

Social media is one way to build buzz and attract customers to your new store. Almost all (91%) retailers use at least two social media channels, so that means there’s a lot of noise—and clutter—users have to cut through.

With a few creative content ideas, strategic paid targeting, and tools to help you track your efforts, social media can be a huge asset to building buzz for your brick-and-mortar store. 

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