Shopify's articles

  1. Channel: Marketplace
The earth is changing, and so is the way consumers shop. With 77% of Americans concerned about the environmental impact of products they buy, retailers are revamping their business models to improve both the planet and their balance sheets. For years, the fashion industry has faced backlash for its climate-harming practices. Consider these facts: one new garment takes 77 […]
  1. Trends & External Forces
When retail stores shut their doors in March 2020, many industry observers adopted a dismal view of the future of physical retail. By the end of the year, retailers had closed over 8,700 stores in the United States.  At the same time, the ecommerce growth rate more than doubled, according to the U.S. Department of Commerce. As […]
  1. Technology & Innovation
Non-fungible tokens (NFTs) have taken the art world by storm by creating ways for musicians, designers, and other creatives to control how their work is distributed.  Retailers have also begun experimenting with NFTs via token gating, a strategy that gives token holders access to exclusive products, experiences, content, and more.  More
  1. Channel: Marketplace
The retail industry was in the midst of transformation well before the pandemic.  Customers were already craving more engaging online shopping experiences—and the pandemic only accelerated this, with an astonishing 75% of U.S. consumers trying new shopping methods in response to economic pressure, store closings, and changing priorities during the pandemic. In response to these shifting […]
  1. Channel: Marketplace
Imagine this: Someone admires your product, picks it up or tries it on, and then pays you for it in front of your eyes. There’s something about this feeling that selling exclusively online just can’t match. Call it connecting with your customers or getting a crash course in retail, but giving craft fairs and art shows a […]