1. Media & Marketing

Sociable: Meta’s vision for AI includes celebrity-influenced chatbots, Bing partnership

Written by Posted on Less than 0 min read

A partnership with Microsoft will see Bing’s real-time search information integrated across Meta AI, WhatsApp, Messenger and Instagram.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Department: Consumer Durables

Frito-Lay teams with Hasbro to bring classic games to life

A multichannel campaign features a QR code-powered web game and four “Game of Snacks” spots inspired by popular titles like Connect 4. View Original Article Dept. Nonfood Dept. Toys & Games PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

YouTube revenue tops $9B in sign ad-spending appetites are recovering

A strong quarter for Google’s video platform suggests marketers are again loosening their purse strings for more premium ad formats. View Original Article Google Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Uncategorized

TAG Heuer revs up unending car chase with Ryan Gosling, Vanessa Bayer

The luxury watch brand is celebrating 60 years of its iconic Carrera model with a five-minute, star-studded spot celebrating its racing heritage. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Media & Marketing

Crayola extends content strategy to Pinterest, TikTok following strong YouTube results

A rapid expansion of the brand’s YouTube presence in partnership with TheSoul Publishing drove strong gains in subscribers, views and watch hours. View Original Article Strategy Marketing: Social Media Partnerships TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Technology & Innovation

ChatGPT might change advertising — but it won’t revolutionize it

Even though its unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers. View Original Article ChatGPT Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Department: Nonfood

IPG, Zefr address social media misinformation with new tools

Among social media users studied by the groups, 47% indicated a brand’s integrity is compromised when its ads appear alongside misinformation. View Original Article ESG and CSR Marketing: Social Media Dept. Nonfood MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Trends & External Forces

Marketers bullish on generative AI’s potential to boost the creator economy

Three quarters of marketers plan to increase their investment in generative AI creator content this year, according to a report from Billion Dollar Boy.  View Original Article Economy AI Results & Investment Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Uncategorized

Chili’s remixes Baby Back Ribs jingle with Boyz II Men

The nostalgia-led play leans into a misconception that the group was behind the tune when it first blew up in the ‘90s. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Holiday & Events

Duracell’s holiday ad draws on nostalgic power of home movies

A retro theme extends to Twitter, where the brand is pitting old-school toys like Furby and Bop-It against each other in a bracket tournament. View Original Article Holiday & Events Dept. Nonfood Dept. Toys & Games Twitter Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Data & Insights

Google ad revenue slides again as platform’s dominance is challenged

Ongoing macro headwinds and Microsoft’s early lead with generative AI have put new pressure on the search category leader to keep up. View Original Article Technology & Innovation Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Havas boosts creative offering with Uncommon acquisition

The award-winning UK shop will retain its brand and the ability to make its own decisions across its client partners, internal team and creative output. View Original Article International - UK Partnerships Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Data & Insights

Albertsons pilots Pinterest’s LiveRamp-supported clean room

Adoption by the grocery chain’s retail media network demonstrates the importance of data privacy and its effect on other marketer priorities. View Original Article Albertsons / Safeway Data & Insights Marketing: Retail Media Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Uncategorized

Honeycomb cereal, Terry Crews beseech kids to ‘bee amazing’ via AR

The tie-up includes an immersive obstacle course game and a slew of motivational messages starring Crews, both available via QR code. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Retailer Media

IPG Mediabrands bows retail media measurement platform

The agency joins a growing push for standardization as spend on ads through Amazon, Walmart and other retail networks quickly ramps up.  View Original Article Amazon Walmart Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Holiday & Events

Peloton goes beyond the workout for holiday push

New ads showcase how motivation from instructors translates beyond exercise sessions as the company battles a difficult year for business. View Original Article Health & Wellness Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty

With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though it’s already attracted major names like AB InBev. View Original Article Streaming CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Holiday & Events

Amazon resurfaces ‘spend less’ messaging for back-to-school ads

Actor Randall Park and financially astute kids star in a comedic spot touting the e-commerce giant’s plethora of deals as parents grapple with tight budgets. View Original Article Amazon Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Report: As CTV commands advertiser interest, fraud grows nearly 70%

A focus at this year’s upfronts, the channel has also seen the variety of schemes triple since 2020, according to DoubleVerify. View Original Article Legal & Criminal Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Google’s latest cookie alternative tests show promise — and loads of caveats

Shifting to interest-based solutions like the Topics API delivered a “relatively small” impact on performance, but the research parameters were limited. View Original Article Technology & Innovation Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Technology & Innovation

Hilton checks in to Paris Hilton’s Roblox world for loyalty push

The activation demonstrates brands are still exploring ways to draw value from the metaverse even as the technology has lost some of its buzz. View Original Article Metaverse Trends: Tech Gaming Marketing: Loyalty & Subscription Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
Next