1. CPG: Food

New Cadbury campaign gives independent retailers the chance to win big too

Mondelēz International is introducing a unique campaign this month, giving consumers the chance to win cash prizes for themselves and a matching cash prize to help their local independent retailer. “The Big Win-Win” on-and off-pack promotion is running from the end of February to mid-May and invites consumers to nominate their local corner shop for …

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