1. Channel & Retailers

MrBeast Says ‘Ghost Kitchen’ Partner Is Hurting His Brand With ‘Terrible Quality’ Burgers

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YouTube star MrBeast, whose real name is Jimmy Donaldson, is suing his business partner Virtual Dining Concepts over the poor quality of the burgers bearing his name. The collaboration involved building an online food service to deliver MrBeast-branded foods, but customers have complained about issues such as raw meat, missing parts of their orders, and unbranded packaging. MrBeast’s company alleges that their concerns were ignored, and they believe the partnership prioritized chasing other celebrities over maintaining the quality of the MrBeast brand.

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