Dive Brief

The fast-fashion retailer has begun charging customers in the U.S., U.K. and most of Europe, unless they belong to its free loyalty program.

Published Sept. 20, 2023

An "H&M" sign with red letters juts out from a building against a dramatic blue sky.

An H&M sign. The fast-fashion retailer has struggled in recent years as apparel sales growth has ebbed.

Daphne Howland/Retail Dive